Free Article HomeSubmit Article l Contact Us


Ezine Advertising Strategy Exposed 
In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.

The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests.

Example: who better to sell your health product to than a large group of people subscribed to a health newsletter? Or, you could pitch a business opportunity to a group already subscribed to another ezine about MLM and Biz Ops!

The idea of EA is fairly simple - but to make yours a success, you have to first determine which ezines or newsletters produce results, and which ones to avoid.

After a year and a half of EA, I've created a formula that produces increasing profit because Ive learned how to avoid poor performing ezines and rip offs, while revealing the gems.

Strategy for Profit

I used to get ripped off about once for every 2 or 3 ezines I advertised in. They either took my money without running my ad (and ignored my subsequent emails), or my proven ads did too poorly for the money I paid.

The reasons ranged from abandoned ezines with working payment links, unethical newsletter owners, to a lot of ignorance and impatience on my part.

If you follow my proven strategy, you'll discover the best sources of ezines to advertise in - no matter who your target group is. And, you should see positive results every time.

This article outlines the steps to making your EA a successful return on investment (ROI).

Writing Your Ad

I won't go into details about ad writing, but if your ad is poorly written or untested, you should start with the cheapest ezines first. If youre really unsure of your writing abilities, I further suggest hiring a professional to write your ad for you.

Because you can run your ad as many times as you want, your investment in a professional will more than pay for itself in the end.

Target your advertising

If you leap into EA without first researching your target group, you'll end up wasting a lot of time and money. Plus, you probably miss some of the best ezines available.

To determine who your prospect is, take the time to list the possible keywords that directly relate to your product and do keyword searches for ezines, newsletters, and ezine directories.

For example, if you sell herbs, a good keyword search would include: herbs, health, nutrition, supplements, etc.

Avoid Co-ops

While doing your ezine research, you will probably stumble upon the offer to use Co-op (bulk) advertising as the means for your EA.

To be blunt, you should never pay to use Co-ops for your EA because they are too difficult to track and usually contain untargeted ezines. Worse still, youd find that most never run your ad.

Subscribe

Now that youve found your ezine target group, youll want to know whether the ezines you found are a good option (i.e. profitable) for your EA.

Ive found the best strategy for making this determination is to subscribe to the targeted ezines.

To keep the subscriptions readily available for further research, I recommend creating a separate folder to store your subscription data.

And because youll need to subscribe to quite a few ezines, I also suggest creating separate email accounts dedicated to your ezine subscriptions.

Double Opt-In Subscriptions

In the process of subscribing, youll quickly determine possible ezines to avoid. When you subscribe and get a notice that you must confirm your subscription, the ezine is referred to as double opt-in.

Double opt-in ezines indicates a better quality of subscribers with a lower risk of bulk email addresses. For you and me, this means better ad responses (yeah!).

Solo Ads

Within the first week of your new ezine subscription, you should see solo ads from other advertisers. If not, the ezine may be too new, or worse, no one is advertising because of poor results. Worse yet, the ezine took the advertisers money and failed to
run the ad.

On the other hand, if you see two or more solo ads a day, their list is probably burned out due to over advertising. You're looking for no more than one ad a day, or a minimum of one ad a week. Keep watching!

Subject Line

Does the ezine put the advertisers subject line in the subject of the email or do they just say something like "Solo ad from xyz ezine"?

Your subject line is the most important part of your ad and definitely should be in the subject of the email.No subject line equals no response.

Advertiser Response

Repeat (or regular) advertisers in an ezine is a very good sign that the subscribers are responsive. To further test responsiveness, I recommend looking through the ezines online archives (if available).

Archives are previous email publications that the publisher has posted to their website for visitors to view. The archive search is not only quick and easy, but archives can also provide an extra trickle of visitors when your ad gets archived.

Testimonial Page

After passing the above steps, see if your prospective ezine has a testimonial page. If the ezine has gotten this far, chances are it will.

Waiting Period

Another indicator of responsive subscribers is the waiting period to run an ad in the chosen ezine. If the waiting period is a month or more, this indicates a very popular ezine with responsive readers. You've uncovered a real gem!

Web Forms

I've found that the better ezines have web forms that get your ad to the publishers inbox and usually send auto confirmation of receipt. If there is no web form, try emailing the publisher a question first, like when the next ad run date is.

No response may indicate a poor choice in the ezine, or your email was filtered or blocked as spam. Wait at least 2 days and try emailing again using a different email account.

If your emails still don't get through, neither will your ad. (Ironically, your payment always go through). Trust me, if they fail to communicate, save your money and time and move on.

Free Classifieds

If the ezine offers free classifieds, this is another good place to run your ad. Since classifieds usually dont produce responses, any activity from your ad here would further indicate an active readership.

Ad Tracking

Never advertise without using an ad tracker. You can purchase one or better, use one of the many available online for free. Ad trackers give you a url that you use in place of your website address.

The new url gives you important information like how many visitors you had, where they came from, and some list the number of sales per visitor.

This tracking information is crucial to the direction of your ad campaign because youll learn of the need to change your ad and/or the sales page. More importantly, youll know for certain
whether the ezine produced enough visitors for the advertising price you paid.

Run Your Ad Twice

If your ad produced a great response, wait a week or two and run the ad again in the same ezine. Ive found you'll probably get as good if not better results the second time around.

I would advise against running the ad a third time in a row because most of your prospects will be found in the first two runs.

Rotating Ads

Once your ad has been tested and you have a base of 5-10 solid, performing ezines, start rotating your ad between your ezines.

For optimal results, make sure 2-3 months have passed before running your ad in the same publication. Keep building your base and watch your profits grow!

Author Info:

Greg Root has been using ezine advertising almost exclusively since 2003 and owns and maintains 'The Ezine Ad Tester' at http://www.maxprofitpro.com/. See the results of his ezine advertising campaigns to find the best ezine marketing resources on the internet.

 
30 Most Recent Articles :
A Disputed New Business:Virtual Property Exchange

In many ways, the in-game economy is similar to a real world economy - goods and services are traded to mutual advantage and are mediated in currencies(gold,platinum,credit,etc.). An online broker, who goes by the screen name Rolala, was not a fan of online games until his 15-year-old son be[ Read Article]

THE UNITED STATES, A Terrorist Nation

I love the United States of America, but I cannot tolerate the UNITED STATES OF AMERICA. No I am not shouting at you, I am simply making a distinction, a difference that thirty-seven states of the union have noticed and moved to rectify. You see, AMERICA isnt America anymore, nor does it in anyw[ Read Article]

Dollars and Sense

When I speak of the Federal Reserve and the fiat monetary system that controls our lives I feel as though my words are falling on deaf ears. I have the sense that the simplest conversations suggesting that change must be made invoke fear and condemnation from my fellow citizens. When will we tak[ Read Article]

Constitutionality

Is the 16th Amendment constitutional? Of course it is, the Supreme Court has made that as clear as it did the issue of slavery. But let us remember that it took the lives of more than 365,000 brave American men and the destruction of the Republic to wrest the matter from the courts and resolve the[ Read Article]

Five Secrets to Effective Pay-Per-Click Advertising

With so many companies swarming the World Wide Web with their products, how can you and your products and services stand out? Your ready answer would most likely be effective marketing. But how? How can you catch the eye of a surfer skimming carelessly through web pages? How can you keep the at[ Read Article]

How to Sell Bonds

If you want to make good money with banks, or any institution, Government and agency bonds are where it is at. Simply because all Government bonds and agencies are AAA rated, and banks can buy millions of dollars of any bond without incurring any credit risk. All banks own bonds of some sort, a[ Read Article]

Closing in the Car Business

The P Word. Closing is all about helping car customers make positive decisions. It is not about pressure or manipulation. Your customers need help overcoming the P word. Procrastination! Procrastination is natural when it comes to making a buying decision. Your customer is trying to avoid [ Read Article]

If You Build It They Will Come, or Will They?

All right, so you invested your time and energy to build your organization a great new web site, but you are not getting quite the results you were hoping for. Few customers are visiting or interacting with you and rarely do you get prospects to contact you through the site. So what can you do to [ Read Article]

Confessions of a Yoga Teacher

The following are questions that Yoga teachers still need to answer, despite overwhelming evidence that Yoga is ?the mother of all health maintenance systems.? Mainstream thought is finally catching up, with the progress Yoga is making, but it has taken 5,000 years for us to get this far. Serio[ Read Article]

Vertical Creep in Search Results :: Should Organic Optimizers be Concerned?

I thought for this week Id give a summary of some of the more interesting Search Engine Strategies sessions which are currently going on in New York City. I was at SES as a speaker last year in New York and I have to say, there is a wealth of information there even if some of it is contradict[ Read Article]

How to build link popularity fast and free

We all knew that back link or link popularity is a big factor to get good position in any search engines. But building link popularity some times really hard if you don't know how to do it. One of the hardest problem for new webmasters is to get back link to their newly stablis[ Read Article]

Does Chiropractic Care Really Make Sense?

The Role of Chiropractic in Treatment Beyond the Resolution of Symptoms Do you have the same nagging injury that never seems to go away? Are you suffering needlessly with pain? Are you fed up with taking painkillers? Do you want to find out what is causing your pain? If your answer is ye[ Read Article]

The Economic Implications of Buying Drugs Online

Although the Internet is fairly new (at least to the mainstream) online shopping has grown by leaps and bounds. Now you can buy almost anything you need, from food to fishing equipment, right through your computer. Of course, this has meant that commerce has been forced to adapt to the changing co[ Read Article]

Manning and Manning-Can Either Brother Win the Big One?

It was just over a year ago, after the Colts lost to the Pats in their post-season contest, that Boomer Esiason said on national television, "I think maybe Peyton (Manning) is this generation's Dan Marino." Esiason went on to state that Manning "is a great football player, but he's not going to get[ Read Article]

Branding, Branding, Branding - MSN fails to keep it Straight

Sometimes you see promotions come along and you wonder: did they just do that? The current MSN promotion called msnsearchandwin is a prime example of this. Not only do they use black hat or at least questionable tactics on the site, but the messaging is inconsistent. In this article [ Read Article]

The New MSN Search Interface :: A positive change or the antithesis of transformation?

Now, instead of wide blue bars there are sleek silver-grey bars. Also, the top bar where the search box is became narrower. To me this makes the page seem less closed in and more visually appealing. I now feel as if I can trust the results more because they have more room. Ive also noti[ Read Article]

Malta Holidays

With Malta visitor numbers static in recent years and facing new competiton from former Eastern Bloc countries offering cheap holidays, the recent announcement by the Maltese government that negotiations were at an advanced stage with two low cost airlines has[ Read Article]

Drug Rehab Treatment Centers as an Experience, not a Punishment

Choosing a drug rehab treatment center is a decision that calls for both negative and positive emotions. Nobody wants addiction to overtake their life to the point that rehab is the necessary step. However, the decision to go to one is something to look forward to, as it is the decision to rebui[ Read Article]

Some ways to improve your king content

There are thousands of articles, books and forum posts which showed that content is king in search engine optimization (SEO). In this article, you can find some ways that can help you improve this king content for your web site. * Content for people first, not for search engines - Some webmaste[ Read Article]

Aerosmith Just Keeps On Rockin

For over three decades, Aerosmith have been one of rock's most revered and popular bands, crafting classic songs full of raw guitar runs and intensely energetic vocals. The band first reached fame in the 1970s with a string of hits including "Dream On," "Sweet Emotion" and "Walk This Way." During t[ Read Article]

Chicago Cubs Pitcher Mark Prior Re-signs

After many trips through the rumor mill, Mark Prior accepted the Chicago Cubs offer on January 27 to a one-year, $3.65 million contract. That is $900,000 more than the salary he would have earned under the contract he voided in November. Since Prior's definitive season in 2003 (18-6), he has cooled[ Read Article]

Social Networking - The Next Great Marketing Medium?

There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it. With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social network[ Read Article]

How to choose paid directory for web site listing?

How to choose paid directory for web site listing? Search Engines are the major source of traffic for any website. High search engine ranking can boost number of your visitors and in turn leads to increase in sales. The best way to get top search engine placement is to improve link popularity [ Read Article]

Addiction Treatment Centers Using Experiential Therapies

Life is experience. Substance dependence overtakes a persons ability to make her own decisions to experience life, and life is no longer actively participated in. Therefore, in overcoming addiction, it is vital to learn to re-experience life. This lesson helps a treatment center resident reint[ Read Article]

The DH: Making Life Tough for AL Pitchers

In 1973 Major League Baseball instituted three rules designed to lessen the power of pitchers and create more offense. One theory at work was that the game needed to be energized and that more hitting would create additional runs and excitement. Both the National and American Leagues lowered th[ Read Article]

Vacation on the Beach the Smart Way

Vacation on the Beach the Smart Way Almost everyone agrees; there is no more relaxing way to vacation than to take it to the beach. For the vacationer/traveler who hasn't considered a beach house rental before, they represent an affordable and fun family oriented alternative. There is an intell[ Read Article]

Malta Holidays and Hotels Buzzed by New Jets

With Malta visitor numbers static in recent years and facing new competiton from former Eastern Bloc countries offering cheap holidays, the recent announcement by the Maltese government that negotiations were at an advanced stage with two low cost airlines has sparked hopes that the island will see [ Read Article]

The Rising Cost of Prescription Drugs

If youre like many Americans, the rising cost of prescription drugs may be costing you your health. In particular, seniors living on a fixed income with no insurance are finding it difficult to pay for necessary prescriptions out-of-pocket, and as a result, may be failing to receive the treatment[ Read Article]

Who's Tops in Hockey and Who's Not

The National Hockey League needs to do more to encourage better coverage of the hockey games. With so many other sports realizing national coverage, the NHL is sometimes forgotten. However, this year, there's a race for the Stanley Cup, and only one is set to win it. But which team will that be? [ Read Article]

The Danger Of Rounding Up Your Debts

Rounding up your debts is one of the biggest dangers to your financial position. It's also one of the easiest ways for your debts to get out of control. This way of thinking is best summed up by the following comment; I already owe $27500 so whats another $500. It takes my debt to a nice round [ Read Article]

 

World Top Stories :
Obama to Offer ‘Accommodation’ on Birth Control Rule, Officials Say
Seeking to calm ire, the Obama administration said it would offer religious institutions an “accommodation” on a new health insurance rule.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=f4e7ac07cc30425eeaff2f138b6f8b22&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=f4e7ac07cc30425eeaff2f138b6f8b22&p=1"/></a>


 

Copyright 2006 Realook.com All Rights Reserved.