Free Article HomeSubmit Article l Contact Us


Wealth Knowledge & Power – Lost Secrets From Ancient Masters   by Eric Wichman 

Behold! He with the light cometh!

He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. Be not afraid, for he brings hope. Tremble not, for he will calm you. You shall see as a blind man cured. Riding close behind comes with him the mysteries of wealth, knowledge, and power.

OK, so do I have your attention? I called you to read the ad and take action didn’t I? I made you “want” to read more, to “see” this light so to speak. Don’t feel duped…J You have not been. What I present here is a simple psychology behind the reason someone responds to an advertisement. The “Lost Secrets” I refer to are right in front of you.

When you write a headline you must grab the readers attention within 2 seconds. That’s it! You get no more time. Do not stop, do not pass go, and certainly do not collect your $200. Certainly do not believe anyone who will tell you differently. To get your prospect to your offer your ad must be enticing, yet present a certain “hope” to the reader that what lies on the other side of the text is a solution.

But, it should not be just any solution. This solution must solve a specific problem. There is no other reason to entice your prospects. You can think of tons of needs and wants but the simple, cut and dry, black and white of it is that your customer “needs” a “solution” to a “problem”.

This problem could be anything as simple as a new computer chair to the much more powerful and complicated ink pen. Every pun intended…J The pen offers you the ability to write, and what you write will be ads. Not just any ads mind you. But prospect pulling, customer converting, sales exploding ads.

Using the power of the pen, and the written word has caused wars and saved lives. It has placed a value upon every real and conceivable thing on the planet. When you see the written word it pulls you into it’s meaning. Too often today we are bombarded with advertisements that SCREAM at you to Buy, Buy, Buy Now! Get Rich Quick! Make Tons Of Cash Sitting On Your Duff! Either the guys that write these type ads are desperate or they are idiots.

Get real people. It doesn’t work as good as well written, enticing, hope giving, problem solving, ads. Simple as that. Who else would try to sell you a SPAM blocker in an email you never asked for in the first place. They would argue that it’s clever, or that the sheer number of ads will pull in the money, and make it worth it. They play the numbers game. Are you?

Are you simply throwing as many ads out there as you possibly can hoping someone will find you and your product? I tell you now that doing that is like throwing mud against a wall while standing next to it. Some will stick but most will come back and slap you in the face.

On the flip side of this advertising coin are the people who really don’t care. They are after, and only want one thing. Your money. They couldn’t care less whether they were providing a service to someone, or solving someone’s problem with a “win-win” solution. This causes the real solution provider much grief and increases the distrust between the consumer and the salesperson/advertiser. Ultimately it makes the job of the “real” business owner that much more difficult.

Two of the oldest business ideals around are Quality and Quantity. Which one do you use in your business? Which one do you believe in? If you are of the latter group, than please stop reading this article right now. The internet would be a better place without these types of advertisers. Unless of course you are ready to change your world weary ways.

People are tired of reading ads that SCREAM at them. A few examples are:

·ALL CAPS!
·Excessive Punctuation!!!!!!
·Make 10 Million Dollars By This Time Tomorrow Night!
·Incorect Speeling!

Nothing turns a potential prospect off more than these types of ads. Yet we see them day in day out. Everyone has their own idea about marketing. Some work, some don’t. Some just simply play the numbers knowing they can always get about 1% conversion and don’t really care about writing good ads, fulfilling articles, or most importantly, solving the consumers problem.

You must be credible. Your prospects will know if you are not.
You must be trustworthy. Your prospects will know if you are not.
You must be straightforward. Your prospects will know if you are not.
You must offer hope of a solution. Your prospects will know if you are not.
You must be believable. Your prospects will know if you are not.

You must realize… Your prospects are not stupid!

I started to explain the solution principle to you when I described the chair. You don’t normally purchase a chair because it’s pretty, or it because it matches the drapes. You don’t purchase a chair because it was on sale or even because you save money. In fact, you don’t buy the chair at all. You invest in the solution it provides. Remember this and your sales will show positive results.

Invest in your customer first and he or she will invest in you and your product or service. Show credibility and trust, and your prospects will be more likely to purchase from you rather than your competitor. Be ethical, honest and straightforward in your ads and your bottom line will increase exponentially.

The old adage, “The customer is always right.” Is only part of it. The customer is always looking for a solution. Provide it to them and they will thank you for it with their order.

By: Eric Wichman
Founder: Pdtimes.com

Copyright 2005 Eric Wichman. All rights reserved.

Author Info:

Eric Wichman is founder of PD Times at http://www.pdtimes.com, a public domain resources site specializing in free resources for web content and references for webmasters, researchers, marketers, and businesses alike. You are welcome to reprint and publish this article on your site as long as it includes this Bio.

 
30 Most Recent Articles :
A Disputed New Business:Virtual Property Exchange

In many ways, the in-game economy is similar to a real world economy - goods and services are traded to mutual advantage and are mediated in currencies(gold,platinum,credit,etc.). An online broker, who goes by the screen name Rolala, was not a fan of online games until his 15-year-old son be[ Read Article]

THE UNITED STATES, A Terrorist Nation

I love the United States of America, but I cannot tolerate the UNITED STATES OF AMERICA. No I am not shouting at you, I am simply making a distinction, a difference that thirty-seven states of the union have noticed and moved to rectify. You see, AMERICA isn’t America anymore, nor does it in anyw[ Read Article]

Dollars and Sense

When I speak of the Federal Reserve and the fiat monetary system that controls our lives I feel as though my words are falling on deaf ears. I have the sense that the simplest conversations suggesting that change must be made invoke fear and condemnation from my fellow citizens. When will we tak[ Read Article]

Constitutionality

Is the 16th Amendment constitutional? Of course it is, the Supreme Court has made that as clear as it did the issue of slavery. But let us remember that it took the lives of more than 365,000 brave American men and the destruction of the Republic to wrest the matter from the courts and resolve the[ Read Article]

Five Secrets to Effective Pay-Per-Click Advertising

With so many companies swarming the World Wide Web with their products, how can you and your products and services stand out? Your ready answer would most likely be effective marketing. But how? How can you catch the eye of a surfer skimming carelessly through web pages? How can you keep the at[ Read Article]

How to Sell Bonds

If you want to make good money with banks, or any institution, Government and agency bonds are where it is at. Simply because all Government bonds and agencies are AAA rated, and banks can buy millions of dollars of any bond without incurring any credit risk. All banks own bonds of some sort, a[ Read Article]

Closing in the Car Business

The “P” Word. Closing is all about helping car customers make positive decisions. It is not about pressure or manipulation. Your customers need help overcoming the “P” word. Procrastination! Procrastination is natural when it comes to making a buying decision. Your customer is trying to avoid [ Read Article]

If You Build It They Will Come, or Will They?

All right, so you invested your time and energy to build your organization a great new web site, but you are not getting quite the results you were hoping for. Few customers are visiting or interacting with you and rarely do you get prospects to contact you through the site. So what can you do to [ Read Article]

Confessions of a Yoga Teacher

The following are questions that Yoga teachers still need to answer, despite overwhelming evidence that Yoga is ?the mother of all health maintenance systems.? Mainstream thought is finally catching up, with the progress Yoga is making, but it has taken 5,000 years for us to get this far. Serio[ Read Article]

Vertical Creep in Search Results :: Should Organic Optimizers be Concerned?

I thought for this week I’d give a summary of some of the more interesting Search Engine Strategies sessions which are currently going on in New York City. I was at SES as a speaker last year in New York and I have to say, there is a wealth of information there even if some of it is contradict[ Read Article]

How to build link popularity fast and free

We all knew that back link or link popularity is a big factor to get good position in any search engines. But building link popularity some times really hard if you don't know how to do it. One of the hardest problem for new webmasters is to get back link to their newly stablis[ Read Article]

Does Chiropractic Care Really Make Sense?

The Role of Chiropractic in Treatment Beyond the Resolution of Symptoms Do you have the same nagging injury that never seems to go away? Are you suffering needlessly with pain? Are you fed up with taking painkillers? Do you want to find out what is causing your pain? If your answer is ‘ye[ Read Article]

The Economic Implications of Buying Drugs Online

Although the Internet is fairly new (at least to the mainstream) online shopping has grown by leaps and bounds. Now you can buy almost anything you need, from food to fishing equipment, right through your computer. Of course, this has meant that commerce has been forced to adapt to the changing co[ Read Article]

Manning and Manning-Can Either Brother Win the Big One?

It was just over a year ago, after the Colts lost to the Pats in their post-season contest, that Boomer Esiason said on national television, "I think maybe Peyton (Manning) is this generation's Dan Marino." Esiason went on to state that Manning "is a great football player, but he's not going to get[ Read Article]

Branding, Branding, Branding - MSN fails to keep it Straight

Sometimes you see promotions come along and you wonder: did they just do that? The current MSN promotion called msnsearchandwin is a prime example of this. Not only do they use “black hat” or at least “questionable” tactics on the site, but the messaging is inconsistent. In this article [ Read Article]

The New MSN Search Interface :: A positive change or the antithesis of transformation?

Now, instead of wide blue bars there are sleek silver-grey bars. Also, the top bar where the search box is became narrower. To me this makes the page seem less “closed in” and more visually appealing. I now feel as if I can trust the results more because they have more room. I’ve also noti[ Read Article]

Malta Holidays

With Malta visitor numbers static in recent years and facing new competiton from former Eastern Bloc countries offering cheap holidays, the recent announcement by the Maltese government that negotiations were at an advanced stage with two low cost airlines has[ Read Article]

Drug Rehab Treatment Centers as an Experience, not a Punishment

Choosing a drug rehab treatment center is a decision that calls for both negative and positive emotions. Nobody wants addiction to overtake their life to the point that rehab is the necessary step. However, the decision to go to one is something to look forward to, as it is the decision to rebui[ Read Article]

Some ways to improve your king content

There are thousands of articles, books and forum posts which showed that content is king in search engine optimization (SEO). In this article, you can find some ways that can help you improve this king content for your web site. * Content for people first, not for search engines - Some webmaste[ Read Article]

Aerosmith Just Keeps On Rockin’

For over three decades, Aerosmith have been one of rock's most revered and popular bands, crafting classic songs full of raw guitar runs and intensely energetic vocals. The band first reached fame in the 1970’s with a string of hits including "Dream On," "Sweet Emotion" and "Walk This Way." During t[ Read Article]

Chicago Cubs Pitcher Mark Prior Re-signs

After many trips through the rumor mill, Mark Prior accepted the Chicago Cubs’ offer on January 27 to a one-year, $3.65 million contract. That is $900,000 more than the salary he would have earned under the contract he voided in November. Since Prior's definitive season in 2003 (18-6), he has cooled[ Read Article]

Social Networking - The Next Great Marketing Medium?

There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it. With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social network[ Read Article]

How to choose paid directory for web site listing?

How to choose paid directory for web site listing? Search Engines are the major source of traffic for any website. High search engine ranking can boost number of your visitors and in turn leads to increase in sales. The best way to get top search engine placement is to improve link popularity [ Read Article]

Addiction Treatment Centers Using Experiential Therapies

Life is experience. Substance dependence overtakes a person’s ability to make her own decisions to experience life, and life is no longer actively participated in. Therefore, in overcoming addiction, it is vital to learn to re-experience life. This lesson helps a treatment center resident reint[ Read Article]

The DH: Making Life Tough for AL Pitchers

In 1973 Major League Baseball instituted three rules designed to lessen the power of pitchers and create more offense. One theory at work was that the game needed to be energized and that more hitting would create additional runs and excitement. Both the National and American Leagues lowered th[ Read Article]

Vacation on the Beach the Smart Way

Vacation on the Beach the Smart Way Almost everyone agrees; there is no more relaxing way to vacation than to take it to the beach. For the vacationer/traveler who hasn't considered a beach house rental before, they represent an affordable and fun family oriented alternative. There is an intell[ Read Article]

Malta Holidays and Hotels Buzzed by New Jets

With Malta visitor numbers static in recent years and facing new competiton from former Eastern Bloc countries offering cheap holidays, the recent announcement by the Maltese government that negotiations were at an advanced stage with two low cost airlines has sparked hopes that the island will see [ Read Article]

The Rising Cost of Prescription Drugs

If you’re like many Americans, the rising cost of prescription drugs may be costing you your health. In particular, seniors living on a fixed income with no insurance are finding it difficult to pay for necessary prescriptions out-of-pocket, and as a result, may be failing to receive the treatment[ Read Article]

Who's Tops in Hockey and Who's Not

The National Hockey League needs to do more to encourage better coverage of the hockey games. With so many other sports realizing national coverage, the NHL is sometimes forgotten. However, this year, there's a race for the Stanley Cup, and only one is set to win it. But which team will that be? [ Read Article]

The Danger Of Rounding Up Your Debts

Rounding up your debts is one of the biggest dangers to your financial position. It's also one of the easiest ways for your debts to get out of control. This way of thinking is best summed up by the following comment; ‘I already owe $27500 so what’s another $500. It takes my debt to a nice round [ Read Article]

 

World Top Stories :
China’s Once-Hot Economy Is Turning Cold
The most striking feature of a recent slowdown in China’s economy is that it extends beyond the coastal provinces, which depend on exports, to the country’s far more insular interior.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=bb4d6f87c8c52388f098e5146ed3b50c&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=bb4d6f87c8c52388f098e5146ed3b50c&p=1"/></a>


 

Copyright © 2006 Realook.com All Rights Reserved.