Free Article HomeSubmit Article l Contact Us


Keep It Basic and Profit More   by Tim Bossie 

The question has been asked.

And asked.

And asked.

And.... you get the idea.

I knew it was a problem for many people. I know it`s hard to find concrete information that actually helps. I didn`t know that it was causing problems with roses too.

`How do I start advertising?` `What is the best way to advertise?` `Can you show me what exactly I need to do to advertise my website?` No matter how you ask it, the question`s the same. How do you advertise your website for the most traffic, most profits, and least cost?

Recently I received an email with the strangest subject; `Help my roses!`

I was intrigued, so I opened it and I`m glad I did. It was from a woman who has been involved with affiliate marketing for roughly a year now and, sadly, wasn`t any better now than when she started. As a matter of fact, she was spending so much time on the computer trying to find affordable, but responsive advertising, that she had neglected her rose garden.

The poor flowers didn`t have a chance against the allure and pull of advertising for a profit.

Basics Are Powerful

When I answer these questions, the response is always the same, `Yes, but isn`t that just basic stuff?`

It`s a funny thing about advertising. New, shiny, glamorous, and technical can`t beat basic. The same techniques that worked one hundred years ago still work today and should always be the cornerstone of your advertising.

It`s like woodworking. I have a brand new planer that I can put my pieces of wood into to make it to any thickness that I want. But, when it comes to shaving a little bit of wood off a corner, or targeting one specific area on the wood, then my old, basic hand planer is the tool that works best.

Target, Target, Target

When I asked the woman with the neglected roses what she was doing for advertising, her answer was the same as everyone else`s. `I take the ads that the affiliate program supplied me with and I buy ezine ad space.`

I still cringe when I hear someone say that. It`s really no wonder that so many people fail at successfully advertising their affiliate sites.

There are a few problems with taking the supplied ads and buying ad space;

Those ads are guides to get you started, not something to rely on forever.

If you`re using those ads, then everyone else is also.

You can`t seperate yourself as an `expert` if you`re doing the same as everyone else.

The market is already saturated with those supplied ads and people are `turned off` from them.

Just buying ad space is not putting your ad where it needs to be.

Do you really want to succeed at affiliate marketing? Then throw those supplied ads away and narrow your ezine search to those whose readership (their subscribers) are a perfect target for the product you`re selling.

That`s the secret. That`s the magic formula. There is nothing glamorous or technical about it. It`s the same technique that has been in use since the dawn of man.

The Right Tools

It`s been my experience with affiliate programs that the tools that have been supplied always worked real well for the initial traffic... and maybe some sales.

But, after that initial burst, they just didn`t work anymore. I had to come up with my own. After a lot of research and trial and error I realized that three very basic advertising tools worked best.

--- classified ads

`What is the best software to blast my classified ads out with?`, the woman with the roses asked me. `None of them`, was my reply.

Classified ads, ezine ads, small text ads... whatever you want to call them have an important and distinct place in your advertising. But, not with some software that `blasts` it out to thousands of so called classified sites.

These are your work horses. This is where you start to lay the foundation of your online business. These little gems of traffic, when submitted to the right places can produce tremendous amounts of first time visitors. This is what you want.

Create an ad that is creative, provocative, stimulating then manually find ezines and websites where you can submit them. I recommend contacting at least five to ten different publishers and site owners a day to secure positions. And not just any ezines or sites. Only those that target the same audience that you need to buy your product.

--- solo ads

Here is where the framework of your online business is built. You`ve got a nice foundation of first time visitors coming to your site, but now it`s time to build the frame.

Those first time visitors are probably going to leave. It`s hard to imagine, but that`s what happens. They saw your site, saw the products, maybe signed up for your opt-in list (you have one right?), but they will leave.

Solo ads are the brick to the head that triggers their memory, gives them more information, instills emotional desire, and transports them to your site ready to do a little more than sign up for your list. They will want to spend money.

I like to think of these ads as not really ads at all. Kind of in between a classified ad and an article. A classified ad`s sole purpose is to sell the reader into visiting your site. Fast, and maybe a little hyped copy, hits the reader and before they have time to think... they`re at your site.

A solo ad follows that up with an assault on their emotions.

The best way to use these is to place them in the exact same ezines that the classifieds ran in. And if you can, have the website owner dedicate a complete page, on their site, to your solo ad. And, you can always send it to the ones that already signed up for your list.

The two types of ads must work together. They are not seperate, but have the same goal. Targeted traffic.

Note: for more information on solo ads check out my ebook

--- articles

Here is where we actually build your business. Classifieds are the foundation, solo ads are the framework, articles are the completed building.

Articles that deal with your topic, and are read by a targeted audience, can build your business faster than anything else. This is where you ultimately seperate yourself from other affiliates or competitors.

Establish yourself as the expert. Why spend so much time using tools and materials from other people, giving them the `expert` status, while you spend all your time advertising their product?

Write your own article. Submit it to ezines, and websites, that deal with the topic. Cash in.

It really does work that way.

Nothing, not even a free ebook, can build a tremendous amount of consistent traffic like an army of articles circulating around the Internet.

The secret of course to articles is to be dedicated to it. Release at least one a week and more if you can. This way you;

keep publishers supplied with fresh material

establish yourself as a resident expert

create an environment where people actually want to buy from you

lay the groundwork for your own products
Caution!

Just like ads, a super duper, shiny new software program that automatically submits your article to hundreds of different ezines and directories will do nothing for you. I`m a firm believer in doing it yourself. And this really applies to articles.

Do you really want your article sent to an ezine that deals with home repair if you article is one on fishing? I don`t either. Search. Search. And search some more.

What Happened To The Roses?

It gives me great pleasure to report that after taking my advice and following this simple three step advertising plan, my distraught client now has beautiful, healthy roses. Why?

Because, instead of spending all her time wondering why her advertising isn`t working, she knows exactly what to do and can enjoy her work. Thus, giving her roses the attention they need.

You don`t need to worry about advertising if you have the tools you need. Automatic submitters and ads supplied by affiliate programs will hurt your business instead of helping it.

Develop these three basic tools and you`ll have an unstoppable advertising campaign that will always work.


Author Info:

Tim is a 7 year internet advertrising veteran who has helped thousands of small, and large, online businesses earn consistent profits from powerful and creative advertising. Subscribe to his `Marketing Success and Profit` ezine for free tips and articles at http://www.guaranteed-ads.com

 
30 Most Recent Articles :
A Disputed New Business:Virtual Property Exchange

In many ways, the in-game economy is similar to a real world economy - goods and services are traded to mutual advantage and are mediated in currencies(gold,platinum,credit,etc.). An online broker, who goes by the screen name Rolala, was not a fan of online games until his 15-year-old son be[ Read Article]

THE UNITED STATES, A Terrorist Nation

I love the United States of America, but I cannot tolerate the UNITED STATES OF AMERICA. No I am not shouting at you, I am simply making a distinction, a difference that thirty-seven states of the union have noticed and moved to rectify. You see, AMERICA isn’t America anymore, nor does it in anyw[ Read Article]

Dollars and Sense

When I speak of the Federal Reserve and the fiat monetary system that controls our lives I feel as though my words are falling on deaf ears. I have the sense that the simplest conversations suggesting that change must be made invoke fear and condemnation from my fellow citizens. When will we tak[ Read Article]

Constitutionality

Is the 16th Amendment constitutional? Of course it is, the Supreme Court has made that as clear as it did the issue of slavery. But let us remember that it took the lives of more than 365,000 brave American men and the destruction of the Republic to wrest the matter from the courts and resolve the[ Read Article]

Five Secrets to Effective Pay-Per-Click Advertising

With so many companies swarming the World Wide Web with their products, how can you and your products and services stand out? Your ready answer would most likely be effective marketing. But how? How can you catch the eye of a surfer skimming carelessly through web pages? How can you keep the at[ Read Article]

How to Sell Bonds

If you want to make good money with banks, or any institution, Government and agency bonds are where it is at. Simply because all Government bonds and agencies are AAA rated, and banks can buy millions of dollars of any bond without incurring any credit risk. All banks own bonds of some sort, a[ Read Article]

Closing in the Car Business

The “P” Word. Closing is all about helping car customers make positive decisions. It is not about pressure or manipulation. Your customers need help overcoming the “P” word. Procrastination! Procrastination is natural when it comes to making a buying decision. Your customer is trying to avoid [ Read Article]

If You Build It They Will Come, or Will They?

All right, so you invested your time and energy to build your organization a great new web site, but you are not getting quite the results you were hoping for. Few customers are visiting or interacting with you and rarely do you get prospects to contact you through the site. So what can you do to [ Read Article]

Confessions of a Yoga Teacher

The following are questions that Yoga teachers still need to answer, despite overwhelming evidence that Yoga is ?the mother of all health maintenance systems.? Mainstream thought is finally catching up, with the progress Yoga is making, but it has taken 5,000 years for us to get this far. Serio[ Read Article]

Vertical Creep in Search Results :: Should Organic Optimizers be Concerned?

I thought for this week I’d give a summary of some of the more interesting Search Engine Strategies sessions which are currently going on in New York City. I was at SES as a speaker last year in New York and I have to say, there is a wealth of information there even if some of it is contradict[ Read Article]

How to build link popularity fast and free

We all knew that back link or link popularity is a big factor to get good position in any search engines. But building link popularity some times really hard if you don't know how to do it. One of the hardest problem for new webmasters is to get back link to their newly stablis[ Read Article]

Does Chiropractic Care Really Make Sense?

The Role of Chiropractic in Treatment Beyond the Resolution of Symptoms Do you have the same nagging injury that never seems to go away? Are you suffering needlessly with pain? Are you fed up with taking painkillers? Do you want to find out what is causing your pain? If your answer is ‘ye[ Read Article]

The Economic Implications of Buying Drugs Online

Although the Internet is fairly new (at least to the mainstream) online shopping has grown by leaps and bounds. Now you can buy almost anything you need, from food to fishing equipment, right through your computer. Of course, this has meant that commerce has been forced to adapt to the changing co[ Read Article]

Manning and Manning-Can Either Brother Win the Big One?

It was just over a year ago, after the Colts lost to the Pats in their post-season contest, that Boomer Esiason said on national television, "I think maybe Peyton (Manning) is this generation's Dan Marino." Esiason went on to state that Manning "is a great football player, but he's not going to get[ Read Article]

Branding, Branding, Branding - MSN fails to keep it Straight

Sometimes you see promotions come along and you wonder: did they just do that? The current MSN promotion called msnsearchandwin is a prime example of this. Not only do they use “black hat” or at least “questionable” tactics on the site, but the messaging is inconsistent. In this article [ Read Article]

The New MSN Search Interface :: A positive change or the antithesis of transformation?

Now, instead of wide blue bars there are sleek silver-grey bars. Also, the top bar where the search box is became narrower. To me this makes the page seem less “closed in” and more visually appealing. I now feel as if I can trust the results more because they have more room. I’ve also noti[ Read Article]

Malta Holidays

With Malta visitor numbers static in recent years and facing new competiton from former Eastern Bloc countries offering cheap holidays, the recent announcement by the Maltese government that negotiations were at an advanced stage with two low cost airlines has[ Read Article]

Drug Rehab Treatment Centers as an Experience, not a Punishment

Choosing a drug rehab treatment center is a decision that calls for both negative and positive emotions. Nobody wants addiction to overtake their life to the point that rehab is the necessary step. However, the decision to go to one is something to look forward to, as it is the decision to rebui[ Read Article]

Some ways to improve your king content

There are thousands of articles, books and forum posts which showed that content is king in search engine optimization (SEO). In this article, you can find some ways that can help you improve this king content for your web site. * Content for people first, not for search engines - Some webmaste[ Read Article]

Aerosmith Just Keeps On Rockin’

For over three decades, Aerosmith have been one of rock's most revered and popular bands, crafting classic songs full of raw guitar runs and intensely energetic vocals. The band first reached fame in the 1970’s with a string of hits including "Dream On," "Sweet Emotion" and "Walk This Way." During t[ Read Article]

Chicago Cubs Pitcher Mark Prior Re-signs

After many trips through the rumor mill, Mark Prior accepted the Chicago Cubs’ offer on January 27 to a one-year, $3.65 million contract. That is $900,000 more than the salary he would have earned under the contract he voided in November. Since Prior's definitive season in 2003 (18-6), he has cooled[ Read Article]

Social Networking - The Next Great Marketing Medium?

There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it. With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social network[ Read Article]

How to choose paid directory for web site listing?

How to choose paid directory for web site listing? Search Engines are the major source of traffic for any website. High search engine ranking can boost number of your visitors and in turn leads to increase in sales. The best way to get top search engine placement is to improve link popularity [ Read Article]

Addiction Treatment Centers Using Experiential Therapies

Life is experience. Substance dependence overtakes a person’s ability to make her own decisions to experience life, and life is no longer actively participated in. Therefore, in overcoming addiction, it is vital to learn to re-experience life. This lesson helps a treatment center resident reint[ Read Article]

The DH: Making Life Tough for AL Pitchers

In 1973 Major League Baseball instituted three rules designed to lessen the power of pitchers and create more offense. One theory at work was that the game needed to be energized and that more hitting would create additional runs and excitement. Both the National and American Leagues lowered th[ Read Article]

Vacation on the Beach the Smart Way

Vacation on the Beach the Smart Way Almost everyone agrees; there is no more relaxing way to vacation than to take it to the beach. For the vacationer/traveler who hasn't considered a beach house rental before, they represent an affordable and fun family oriented alternative. There is an intell[ Read Article]

Malta Holidays and Hotels Buzzed by New Jets

With Malta visitor numbers static in recent years and facing new competiton from former Eastern Bloc countries offering cheap holidays, the recent announcement by the Maltese government that negotiations were at an advanced stage with two low cost airlines has sparked hopes that the island will see [ Read Article]

The Rising Cost of Prescription Drugs

If you’re like many Americans, the rising cost of prescription drugs may be costing you your health. In particular, seniors living on a fixed income with no insurance are finding it difficult to pay for necessary prescriptions out-of-pocket, and as a result, may be failing to receive the treatment[ Read Article]

Who's Tops in Hockey and Who's Not

The National Hockey League needs to do more to encourage better coverage of the hockey games. With so many other sports realizing national coverage, the NHL is sometimes forgotten. However, this year, there's a race for the Stanley Cup, and only one is set to win it. But which team will that be? [ Read Article]

The Danger Of Rounding Up Your Debts

Rounding up your debts is one of the biggest dangers to your financial position. It's also one of the easiest ways for your debts to get out of control. This way of thinking is best summed up by the following comment; ‘I already owe $27500 so what’s another $500. It takes my debt to a nice round [ Read Article]

 

World Top Stories :
Police Arrest Pedro Hernandez in Killing of Etan Patz
A New Jersey man, Pedro Hernandez, confessed to choking the 6-year-old boy who disappeared in 1979 in SoHo on his way to school, said Police Commissioner Raymond W. Kelly.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=ed886aa820492f82a113c16a89764bc9&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=ed886aa820492f82a113c16a89764bc9&p=1"/></a>


 

Copyright © 2006 Realook.com All Rights Reserved.