Free Article HomeSubmit Article l Contact Us


5 Qualities of an Ezine That Makes it a Perfect Match For Your Ad   by Tim Bossie 

Ezine or email advertising is extremely powerful. Wouldn`t it be nice to know that the ezines you choose to advertise in will give you a tremendous return on your investment?

The question we must ask ourselves is `What makes an ezine a perfect match for my ad`?

In ezine advertising, especially with solo ads, there are two purposes; (1) to have your ad read, and (2) to have the reader respond to your site. How do you make sure that happens. Are you really getting your money`s worth by submitting your ad to just any ezine? Can you really get the needed results when you blindly buy ad space in a group of ezines?

What do you need to look for before you ever submit your ad?

Failure starts with `betting` on your ad

One of the major rules about advertising, especially on the Internet, is to know who you are advertising to. A `throw the dice` attitude will immediately send you into a downward spiral.
Chance plays a huge part in gambling. I can`t see where skill actually plays a part. I mean, sure you need to know how to play cards, and throw some dice, and play over some stragety on your part. But, actual skill... I can`t see it.

It`s all up to luck, or chance.

Take playing blackjack for example. You can in no way manipulate the deck of cards so that you get the cards you need. You are betting on the chances your needed card comes up to reach 21 or to beat the house, but you can`t touch them, look at the deck, or even deal. It`s all up to chance.

Do you really want to `bet` on your ad?

You need a strategy. There is skill to placing an ad with an ezine. It takes time, commitment, and patience, but there is a skill to it and it`s absolutely vital to the overall success of your website.

Only Advertise In Ezines That Are A Match With Your Target Audience

This sounds obvious, but it`s also a place where many marketers completely miss the mark. And this is one of the major dangers of submitting your ad to groups of ezines instead of individual.

Only an ezine that publishes content that is the same topic as your product will ever produce profitable responses from the readers. The people who read these ezines are interested in your product. For example, let`s say you have an ad for an ebook about joint ventures. Where would you get the best results, an ezine dealing with copywriting or one written about advertising?

You might get results with a copywriting ezine, but you`d get much better returns with a ezine whose readers are mainly interested in advertising techniques and products.

How do you find these ezines?

I wish I could say it`s easy or that it could be done in a matter of minutes, but unfortunately it takes time. It takes patience and committed research.

When putting together advertising campaigns for clients I steer well clear of advertising co-op`s and hit the directories and search engines.

Recently, I did a campaign for a website that is selling personal defense products (stun-guns, mace, brass knuckles, etc.). I went to google.com and searched for websites that dealt with personal defense.

I visited each site. If they had a newsletter I subscribed to it and emailed the owner to get information about advertising with them.

Note: You should be emailing each and every ezine publisher you want to do business with. This sets up a personal relationship, opens the door to `special inside deals`, and can help with setting up joint ventures.

The point is to do your homework. Advertising in ezines does work, and it tremendously powerful. But, you need to submit your ad in the right ezines.

Are There Any Competing Ads In The Ezine?

Once you`ve subscribed to the ezine you want to advertise in, it`s a good thing to check out the advertising that`s already there.

It`s very important to know if there are any ads for the same type of product, or for affiliates the same product?

This way you know a few things;

Is the market saturated with this type of product?

What type of ads are your competitors using?

Are any of the other ads pulling traffic? (you would find this out by asking the owner if the person buying the ad space has been consistent with buying ads)
There is a lot of information you can get to make sound, profitable decisions with once you see what`s actually happening in the ezine.

Of course, if there are a lot of competing ads then you would not choose to advertise in that ezine at this time. Shelf it until a later date.

How Many Ads Are In Each Issue?

Along with getting information on the types of ads that are included in the ezine, it`s also very important to see for yourself just how many ads are included with each issue of that ezine.

Being in advertising, and putting together ezine advertising campaigns for my clients, I have ezine publishers contacting me inquiring if I have any clients that would place ads in their ezine. If they have more than five ads in their ezine, I will not recommend them.

I know that sounds harsh, but you just can`t compromise on that. Remember, I wrote the purpose of advertising in ezines is to get your ad read? Well, that won`t happen if there are already ten other ads competing for each subscriber.

Now, let me clarify that these ads I`m talking about are outside ads. Meaning ads that people have submitted and are not the owner`s.

How Many Solo Ads Are Sent Out Each Week?

No matter what type of ad, small classified or solo, the amount of special mailings, announcements, extra issues, or solo ads that are being sent out each week is something to worry about.

It`s something I call `inbox saturation`. If subscribers are receiving more than two emails from an ezine publisher a week, they will let them pile up in their inbox without looking at them. Then later in time they just delete them to clean out their inbox. You ad is not seen.

Ezine publishers have a responsibility to their subscribers to keep them informed and be respectful of their time. Too many emails means a lot of them don`t get read.

Do The Articles Best Fit Your Product?

If you want to effectively advertise in ezines this is the most important thing to look into.

The second purpose I mentioned at the beginning of this article was to have the reader respond to your site. The best way to do that is if the articles being written and published each week will presell your product. This is why it`s so important that you pick the ezine that `fits` your product.

Let`s go back to the joint venture example and you chose to advertise in the copywriting ezine. The articles are about copywriting techniques and have nothing to do with joint ventures or their importance. Will that presell your product?

Not effectively.

But, if you chose an ezine that publishes articles about advertising, marketing, and/or joint ventures, these articles are actually preselling your product for you. Then once the reader finishes the article, and are fired up about advertising, they see your product... they visit your site.

Of all these principles of ezine advertising, this is the most important. You will see much higher responses, and sales, if the articles published tie in with your product.

Note: Another reason it`s so important to email the owner and establish a relationship is to find out which articles are being published, and when. You can also request special placement after the article.

Ezine advertising is your business. Don`t be fooled by slick advertising gimmicks claiming thousands of hits to your site with no work. No other advertising strategy, besides Pay per click search engines, can give you the exposure as ezine advertising.

Use these principles in your advertising campaigns and I guarantee that you`ll see an instant increase in traffic and sales.


Author Info:

Tim is a 7 year internet advertising veteran who has helped thousands of small, and large, online businesses profit with powerful and creative advertising. Subscribe to his `Marketing Success and Profit` ezine for free tips and articles by going to http://www.guaranteed-ads.com

 
30 Most Recent Articles :
A Disputed New Business:Virtual Property Exchange

In many ways, the in-game economy is similar to a real world economy - goods and services are traded to mutual advantage and are mediated in currencies(gold,platinum,credit,etc.). An online broker, who goes by the screen name Rolala, was not a fan of online games until his 15-year-old son be[ Read Article]

THE UNITED STATES, A Terrorist Nation

I love the United States of America, but I cannot tolerate the UNITED STATES OF AMERICA. No I am not shouting at you, I am simply making a distinction, a difference that thirty-seven states of the union have noticed and moved to rectify. You see, AMERICA isn’t America anymore, nor does it in anyw[ Read Article]

Dollars and Sense

When I speak of the Federal Reserve and the fiat monetary system that controls our lives I feel as though my words are falling on deaf ears. I have the sense that the simplest conversations suggesting that change must be made invoke fear and condemnation from my fellow citizens. When will we tak[ Read Article]

Constitutionality

Is the 16th Amendment constitutional? Of course it is, the Supreme Court has made that as clear as it did the issue of slavery. But let us remember that it took the lives of more than 365,000 brave American men and the destruction of the Republic to wrest the matter from the courts and resolve the[ Read Article]

Five Secrets to Effective Pay-Per-Click Advertising

With so many companies swarming the World Wide Web with their products, how can you and your products and services stand out? Your ready answer would most likely be effective marketing. But how? How can you catch the eye of a surfer skimming carelessly through web pages? How can you keep the at[ Read Article]

How to Sell Bonds

If you want to make good money with banks, or any institution, Government and agency bonds are where it is at. Simply because all Government bonds and agencies are AAA rated, and banks can buy millions of dollars of any bond without incurring any credit risk. All banks own bonds of some sort, a[ Read Article]

Closing in the Car Business

The “P” Word. Closing is all about helping car customers make positive decisions. It is not about pressure or manipulation. Your customers need help overcoming the “P” word. Procrastination! Procrastination is natural when it comes to making a buying decision. Your customer is trying to avoid [ Read Article]

If You Build It They Will Come, or Will They?

All right, so you invested your time and energy to build your organization a great new web site, but you are not getting quite the results you were hoping for. Few customers are visiting or interacting with you and rarely do you get prospects to contact you through the site. So what can you do to [ Read Article]

Confessions of a Yoga Teacher

The following are questions that Yoga teachers still need to answer, despite overwhelming evidence that Yoga is ?the mother of all health maintenance systems.? Mainstream thought is finally catching up, with the progress Yoga is making, but it has taken 5,000 years for us to get this far. Serio[ Read Article]

Vertical Creep in Search Results :: Should Organic Optimizers be Concerned?

I thought for this week I’d give a summary of some of the more interesting Search Engine Strategies sessions which are currently going on in New York City. I was at SES as a speaker last year in New York and I have to say, there is a wealth of information there even if some of it is contradict[ Read Article]

How to build link popularity fast and free

We all knew that back link or link popularity is a big factor to get good position in any search engines. But building link popularity some times really hard if you don't know how to do it. One of the hardest problem for new webmasters is to get back link to their newly stablis[ Read Article]

Does Chiropractic Care Really Make Sense?

The Role of Chiropractic in Treatment Beyond the Resolution of Symptoms Do you have the same nagging injury that never seems to go away? Are you suffering needlessly with pain? Are you fed up with taking painkillers? Do you want to find out what is causing your pain? If your answer is ‘ye[ Read Article]

The Economic Implications of Buying Drugs Online

Although the Internet is fairly new (at least to the mainstream) online shopping has grown by leaps and bounds. Now you can buy almost anything you need, from food to fishing equipment, right through your computer. Of course, this has meant that commerce has been forced to adapt to the changing co[ Read Article]

Manning and Manning-Can Either Brother Win the Big One?

It was just over a year ago, after the Colts lost to the Pats in their post-season contest, that Boomer Esiason said on national television, "I think maybe Peyton (Manning) is this generation's Dan Marino." Esiason went on to state that Manning "is a great football player, but he's not going to get[ Read Article]

Branding, Branding, Branding - MSN fails to keep it Straight

Sometimes you see promotions come along and you wonder: did they just do that? The current MSN promotion called msnsearchandwin is a prime example of this. Not only do they use “black hat” or at least “questionable” tactics on the site, but the messaging is inconsistent. In this article [ Read Article]

The New MSN Search Interface :: A positive change or the antithesis of transformation?

Now, instead of wide blue bars there are sleek silver-grey bars. Also, the top bar where the search box is became narrower. To me this makes the page seem less “closed in” and more visually appealing. I now feel as if I can trust the results more because they have more room. I’ve also noti[ Read Article]

Malta Holidays

With Malta visitor numbers static in recent years and facing new competiton from former Eastern Bloc countries offering cheap holidays, the recent announcement by the Maltese government that negotiations were at an advanced stage with two low cost airlines has[ Read Article]

Drug Rehab Treatment Centers as an Experience, not a Punishment

Choosing a drug rehab treatment center is a decision that calls for both negative and positive emotions. Nobody wants addiction to overtake their life to the point that rehab is the necessary step. However, the decision to go to one is something to look forward to, as it is the decision to rebui[ Read Article]

Some ways to improve your king content

There are thousands of articles, books and forum posts which showed that content is king in search engine optimization (SEO). In this article, you can find some ways that can help you improve this king content for your web site. * Content for people first, not for search engines - Some webmaste[ Read Article]

Aerosmith Just Keeps On Rockin’

For over three decades, Aerosmith have been one of rock's most revered and popular bands, crafting classic songs full of raw guitar runs and intensely energetic vocals. The band first reached fame in the 1970’s with a string of hits including "Dream On," "Sweet Emotion" and "Walk This Way." During t[ Read Article]

Chicago Cubs Pitcher Mark Prior Re-signs

After many trips through the rumor mill, Mark Prior accepted the Chicago Cubs’ offer on January 27 to a one-year, $3.65 million contract. That is $900,000 more than the salary he would have earned under the contract he voided in November. Since Prior's definitive season in 2003 (18-6), he has cooled[ Read Article]

Social Networking - The Next Great Marketing Medium?

There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it. With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social network[ Read Article]

How to choose paid directory for web site listing?

How to choose paid directory for web site listing? Search Engines are the major source of traffic for any website. High search engine ranking can boost number of your visitors and in turn leads to increase in sales. The best way to get top search engine placement is to improve link popularity [ Read Article]

Addiction Treatment Centers Using Experiential Therapies

Life is experience. Substance dependence overtakes a person’s ability to make her own decisions to experience life, and life is no longer actively participated in. Therefore, in overcoming addiction, it is vital to learn to re-experience life. This lesson helps a treatment center resident reint[ Read Article]

The DH: Making Life Tough for AL Pitchers

In 1973 Major League Baseball instituted three rules designed to lessen the power of pitchers and create more offense. One theory at work was that the game needed to be energized and that more hitting would create additional runs and excitement. Both the National and American Leagues lowered th[ Read Article]

Vacation on the Beach the Smart Way

Vacation on the Beach the Smart Way Almost everyone agrees; there is no more relaxing way to vacation than to take it to the beach. For the vacationer/traveler who hasn't considered a beach house rental before, they represent an affordable and fun family oriented alternative. There is an intell[ Read Article]

Malta Holidays and Hotels Buzzed by New Jets

With Malta visitor numbers static in recent years and facing new competiton from former Eastern Bloc countries offering cheap holidays, the recent announcement by the Maltese government that negotiations were at an advanced stage with two low cost airlines has sparked hopes that the island will see [ Read Article]

The Rising Cost of Prescription Drugs

If you’re like many Americans, the rising cost of prescription drugs may be costing you your health. In particular, seniors living on a fixed income with no insurance are finding it difficult to pay for necessary prescriptions out-of-pocket, and as a result, may be failing to receive the treatment[ Read Article]

Who's Tops in Hockey and Who's Not

The National Hockey League needs to do more to encourage better coverage of the hockey games. With so many other sports realizing national coverage, the NHL is sometimes forgotten. However, this year, there's a race for the Stanley Cup, and only one is set to win it. But which team will that be? [ Read Article]

The Danger Of Rounding Up Your Debts

Rounding up your debts is one of the biggest dangers to your financial position. It's also one of the easiest ways for your debts to get out of control. This way of thinking is best summed up by the following comment; ‘I already owe $27500 so what’s another $500. It takes my debt to a nice round [ Read Article]

 

World Top Stories :
XML error: not well-formed (invalid token) at line 7