Free Article HomeSubmit Article l Contact Us


How To Advertise Your New Business in Four Easy Steps   by Kevin Nunley 

Are you starting a new business? Congratulations! Millions like
you are putting up their signs and welcoming customers for the
first time. With the economy swinging upward and even the
smallest business empowered by the Internet, there has never been
a better time to get started in your own venture.

However, without solid advertising and marketing, you won`t get
customers. Even worse, you can spend a fortune on advertising in
the wrong places and you STILL won`t get customers.

Here are four must-do things to remember when you start to
promote your new business.

1. First, decide who your best customers are. Are they home
owners in a particular part of town? Are they certain sized
business in your industry?

Unless you have billions in investment capital, you can`t afford
to advertise to everyone. Even if you sell something that ANYONE
would want, a limited budget means you must focus only on your
best potential customers.

After all, that only makes sense. Just twenty percent of your
customers will usually account for eighty percent of your sales.
So focus on that special twenty percent.

2. Find out what media your customers use. If you run a
nightclub, your customers probably find out about a business like
yours from radio commercials and local entertainment newspaper
listings. If you build web sites, your customers probably find
someone like you with search engines, in email newsletters, or
from referrals on popular sites.

Now focus only on media you can afford to use again and again.
People will need to see your ad several times before they decide
to buy. Far too often I see new businesses blow their entire ad
budget one big newspaper ad, TV commercial, or live radio spot.
They may get a flood of people in the store the first few days,
but then people stop coming. Now, the business doesn`t have
enough money left to continue advertising, and they eventually
close their doors for good.

The nightclub owner above could advertise with cheap commercials
late at night on pop stations that closely target the age group
and lifestyle that comes to his club. The web designer might
limit his ads to a few popular ezines that provide web design
tips.

3. Sell the main benefit of your product, service, or idea.
Sure, people want to know how you started the business and how
shiny your new gizmo 2000 is, but mostly they want to know how
your product or service can SOLVE THEIR PROBLEMS.

Start your ad, sales letter, commercial, or web page out by
briefly explaining a common problem you can solve. The web
designer might start: `Website not making any sales?` or, `Is
your site just a little ugly and embarrassing?`

Now she has the attention of LOTS of people who WANT and NEED her
web design skills. Next, she can list the features of her
service and connect them with the problems she solves or the
benefit the customer gets:

* Attractive graphics that get attention and load quickly, so
your customers don`t click away.
* Professional copy to get prospects excited and ready to buy.
* A more logical flow from page to page, leading customers
directly to your shopping cart for more orders.

4. Get FREE publicity and FREE word of mouth. Nothing brings in
new business like an editor or broadcaster saying, `I checked
this out and thought is was important for you to know about it.`

Send your press release to your local media and to trade
publications that cover your industry. Call radio talk shows
when they venture onto a topic related to your business. You can
be the expert that calls in with some advice... often slipping
your company name in during the call.

Offer media people free samples, free product to give away as
prizes, and even free donuts or pies (it`s amazing how well free
food works).

And now about the FREE word of mouth. Nothing is as powerful.
When one person tells another, `I found this great place with
cool stuff you should try,` it far more powerful than any ad you
could ever buy.

Work like crazy to get free word of mouth. It usually comes when
you provide more than the customer expected. Give some extra
free advice. Take a bit more time after the sale to make sure
the service is done just right. Encourage the customer. Give
them 13 when they only ordered 12.

Don`t make advertising your new business too complicated. You`ve
got too many other things to worry about. Do these four simple
steps over and over until you find a combination that works, then
keep your plan in place consistently for a year or two. You will
watch as your customer list and sales grow steadily.


Author Info:

Kevin Nunley provides marketing advice, copy writing, and popularpromotion packages. See his big All-Out Marketing Program thatcombines a press release with your own ezine article, ezine ads,and sizzling sales copy at http://DrNunley.com/123.htmReach Kevin at mailto:kevin@drnunley.com or 801-328-9006.

 
30 Most Recent Articles :
A Disputed New Business:Virtual Property Exchange

In many ways, the in-game economy is similar to a real world economy - goods and services are traded to mutual advantage and are mediated in currencies(gold,platinum,credit,etc.). An online broker, who goes by the screen name Rolala, was not a fan of online games until his 15-year-old son be[ Read Article]

THE UNITED STATES, A Terrorist Nation

I love the United States of America, but I cannot tolerate the UNITED STATES OF AMERICA. No I am not shouting at you, I am simply making a distinction, a difference that thirty-seven states of the union have noticed and moved to rectify. You see, AMERICA isn’t America anymore, nor does it in anyw[ Read Article]

Dollars and Sense

When I speak of the Federal Reserve and the fiat monetary system that controls our lives I feel as though my words are falling on deaf ears. I have the sense that the simplest conversations suggesting that change must be made invoke fear and condemnation from my fellow citizens. When will we tak[ Read Article]

Constitutionality

Is the 16th Amendment constitutional? Of course it is, the Supreme Court has made that as clear as it did the issue of slavery. But let us remember that it took the lives of more than 365,000 brave American men and the destruction of the Republic to wrest the matter from the courts and resolve the[ Read Article]

Five Secrets to Effective Pay-Per-Click Advertising

With so many companies swarming the World Wide Web with their products, how can you and your products and services stand out? Your ready answer would most likely be effective marketing. But how? How can you catch the eye of a surfer skimming carelessly through web pages? How can you keep the at[ Read Article]

How to Sell Bonds

If you want to make good money with banks, or any institution, Government and agency bonds are where it is at. Simply because all Government bonds and agencies are AAA rated, and banks can buy millions of dollars of any bond without incurring any credit risk. All banks own bonds of some sort, a[ Read Article]

Closing in the Car Business

The “P” Word. Closing is all about helping car customers make positive decisions. It is not about pressure or manipulation. Your customers need help overcoming the “P” word. Procrastination! Procrastination is natural when it comes to making a buying decision. Your customer is trying to avoid [ Read Article]

If You Build It They Will Come, or Will They?

All right, so you invested your time and energy to build your organization a great new web site, but you are not getting quite the results you were hoping for. Few customers are visiting or interacting with you and rarely do you get prospects to contact you through the site. So what can you do to [ Read Article]

Confessions of a Yoga Teacher

The following are questions that Yoga teachers still need to answer, despite overwhelming evidence that Yoga is ?the mother of all health maintenance systems.? Mainstream thought is finally catching up, with the progress Yoga is making, but it has taken 5,000 years for us to get this far. Serio[ Read Article]

Vertical Creep in Search Results :: Should Organic Optimizers be Concerned?

I thought for this week I’d give a summary of some of the more interesting Search Engine Strategies sessions which are currently going on in New York City. I was at SES as a speaker last year in New York and I have to say, there is a wealth of information there even if some of it is contradict[ Read Article]

How to build link popularity fast and free

We all knew that back link or link popularity is a big factor to get good position in any search engines. But building link popularity some times really hard if you don't know how to do it. One of the hardest problem for new webmasters is to get back link to their newly stablis[ Read Article]

Does Chiropractic Care Really Make Sense?

The Role of Chiropractic in Treatment Beyond the Resolution of Symptoms Do you have the same nagging injury that never seems to go away? Are you suffering needlessly with pain? Are you fed up with taking painkillers? Do you want to find out what is causing your pain? If your answer is ‘ye[ Read Article]

The Economic Implications of Buying Drugs Online

Although the Internet is fairly new (at least to the mainstream) online shopping has grown by leaps and bounds. Now you can buy almost anything you need, from food to fishing equipment, right through your computer. Of course, this has meant that commerce has been forced to adapt to the changing co[ Read Article]

Manning and Manning-Can Either Brother Win the Big One?

It was just over a year ago, after the Colts lost to the Pats in their post-season contest, that Boomer Esiason said on national television, "I think maybe Peyton (Manning) is this generation's Dan Marino." Esiason went on to state that Manning "is a great football player, but he's not going to get[ Read Article]

Branding, Branding, Branding - MSN fails to keep it Straight

Sometimes you see promotions come along and you wonder: did they just do that? The current MSN promotion called msnsearchandwin is a prime example of this. Not only do they use “black hat” or at least “questionable” tactics on the site, but the messaging is inconsistent. In this article [ Read Article]

The New MSN Search Interface :: A positive change or the antithesis of transformation?

Now, instead of wide blue bars there are sleek silver-grey bars. Also, the top bar where the search box is became narrower. To me this makes the page seem less “closed in” and more visually appealing. I now feel as if I can trust the results more because they have more room. I’ve also noti[ Read Article]

Malta Holidays

With Malta visitor numbers static in recent years and facing new competiton from former Eastern Bloc countries offering cheap holidays, the recent announcement by the Maltese government that negotiations were at an advanced stage with two low cost airlines has[ Read Article]

Drug Rehab Treatment Centers as an Experience, not a Punishment

Choosing a drug rehab treatment center is a decision that calls for both negative and positive emotions. Nobody wants addiction to overtake their life to the point that rehab is the necessary step. However, the decision to go to one is something to look forward to, as it is the decision to rebui[ Read Article]

Some ways to improve your king content

There are thousands of articles, books and forum posts which showed that content is king in search engine optimization (SEO). In this article, you can find some ways that can help you improve this king content for your web site. * Content for people first, not for search engines - Some webmaste[ Read Article]

Aerosmith Just Keeps On Rockin’

For over three decades, Aerosmith have been one of rock's most revered and popular bands, crafting classic songs full of raw guitar runs and intensely energetic vocals. The band first reached fame in the 1970’s with a string of hits including "Dream On," "Sweet Emotion" and "Walk This Way." During t[ Read Article]

Chicago Cubs Pitcher Mark Prior Re-signs

After many trips through the rumor mill, Mark Prior accepted the Chicago Cubs’ offer on January 27 to a one-year, $3.65 million contract. That is $900,000 more than the salary he would have earned under the contract he voided in November. Since Prior's definitive season in 2003 (18-6), he has cooled[ Read Article]

Social Networking - The Next Great Marketing Medium?

There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it. With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social network[ Read Article]

How to choose paid directory for web site listing?

How to choose paid directory for web site listing? Search Engines are the major source of traffic for any website. High search engine ranking can boost number of your visitors and in turn leads to increase in sales. The best way to get top search engine placement is to improve link popularity [ Read Article]

Addiction Treatment Centers Using Experiential Therapies

Life is experience. Substance dependence overtakes a person’s ability to make her own decisions to experience life, and life is no longer actively participated in. Therefore, in overcoming addiction, it is vital to learn to re-experience life. This lesson helps a treatment center resident reint[ Read Article]

The DH: Making Life Tough for AL Pitchers

In 1973 Major League Baseball instituted three rules designed to lessen the power of pitchers and create more offense. One theory at work was that the game needed to be energized and that more hitting would create additional runs and excitement. Both the National and American Leagues lowered th[ Read Article]

Vacation on the Beach the Smart Way

Vacation on the Beach the Smart Way Almost everyone agrees; there is no more relaxing way to vacation than to take it to the beach. For the vacationer/traveler who hasn't considered a beach house rental before, they represent an affordable and fun family oriented alternative. There is an intell[ Read Article]

Malta Holidays and Hotels Buzzed by New Jets

With Malta visitor numbers static in recent years and facing new competiton from former Eastern Bloc countries offering cheap holidays, the recent announcement by the Maltese government that negotiations were at an advanced stage with two low cost airlines has sparked hopes that the island will see [ Read Article]

The Rising Cost of Prescription Drugs

If you’re like many Americans, the rising cost of prescription drugs may be costing you your health. In particular, seniors living on a fixed income with no insurance are finding it difficult to pay for necessary prescriptions out-of-pocket, and as a result, may be failing to receive the treatment[ Read Article]

Who's Tops in Hockey and Who's Not

The National Hockey League needs to do more to encourage better coverage of the hockey games. With so many other sports realizing national coverage, the NHL is sometimes forgotten. However, this year, there's a race for the Stanley Cup, and only one is set to win it. But which team will that be? [ Read Article]

The Danger Of Rounding Up Your Debts

Rounding up your debts is one of the biggest dangers to your financial position. It's also one of the easiest ways for your debts to get out of control. This way of thinking is best summed up by the following comment; ‘I already owe $27500 so what’s another $500. It takes my debt to a nice round [ Read Article]

 

World Top Stories :
Bankia shares suspended in Madrid
Trading in Bankia shares is suspended amid reports that it is going to ask for a big government bailout later on Friday.


French president visits Kabul
French President Francois Hollande makes an unannounced visit to Afghanistan to explain his decision to pull troops out a year earlier than planned.


Male 'contraceptive gene' found
It may be possible to develop a new form of male contraceptive after researchers in Edinburgh identified a critical gene for the production of healthy sperm.


 

Copyright © 2006 Realook.com All Rights Reserved.