Free Article HomeSubmit Article l Contact Us


The Secret Behind Million-Dollar Ads    by David Garfinkel 

Dale Carnegie knew the secret, and that`s one reason his book
`How to Win Friends and Influence People` has sold more than 15
million copies. In fact, British Airways recently named it, `The
Business Book of the 20th Century.`

It`s a great book. But if Dale had titled it `How to Remember
People`s Names and Curb Your Incessant Urge to Argue,` do you
think it would have sold as well? Probably not. There`s great
power in good titles.

What you may not realize is the words `How to Win Friends and
Influence People` are not only the title of the book. Those
words were also the headline of a mail-order ad, which sold the
book. The ad ran successfully for many years and sold hundreds
of thousands of copies.

So what does this have to do with turning your advertising into
an irresistible customer magnet?

Here`s what. Behind the title and headline is a `secret code`
that makes it powerful. Dale knew it. Great advertising
copywriters know it. And now, you`re going to know it, too.

The `secret code` is actually a generic formula that gets
attention and creates desire in your prospect`s mind. Every
winning headline has a unique generic formula hidden inside.
Here`s the formula in Dale Carnegie`s book title and headline:

How to _____ and _____.

Let`s see the formula at work. Say you are an executive
Recruiter, and you help companies find new executives. In
reality, your biggest problem is finding the executive
candidates in the first place. So, to increase your group of
candidates, you decide to run an ad in your local business
journal. Here`s how you could use this formula to write a
headline for your ad:

How to Get a Better Job and Make More Money

…and right away anyone who`s even a little interested would read
your ad. Then, if your copy (text) is even halfway decent,
you`d get plenty of calls.

Or, let`s say you run a martial arts school. Here`s how you
could apply the formula in an advertising headline to get you
new students:

How to Stay Fit and Protect Yourself

Do you see how powerful that is? You`ve just zeroed-in on
people who are likely to be interested in learning martial arts.

The brutal reality of advertising: An ad with a good headline,
and even mediocre copy, will get you a response and generate
sales. But with a poor headline, even the most brilliant copy
will get you little or no response. Why? Because without a
good headline to get their attention, most people won`t read any
further.

The good news is, once you have identified a good headline that
works in one industry or market, you can adapt it (like we did
with the Dale Carnegie headline, above) for your own business.
Great headlines work as subject lines in emails, titles on Web
pages, and of course as headlines in print ads and sales
letters. Great headlines will literally transform your sales.

How does this work in today`s economy?

Recently a client asked me to help him introduce a new service
to Internet Service Providers. (Note: To understand what you
are about to read, you should know that ISPs call their
suppliers `backbone providers.`) I wrote a direct mail letter
and my client sent it out to ISPs. Because my client was
revealing new information his prospects hadn`t heard before, we
used the following `teaser headline` on the front of the
envelope:

What Your Backbone Provider Isn`t Telling You

Was this an entirely original headline? No. I had seen a
similar `teaser headline` on a successful mailing to promote an
investment newsletter:

What Your Broker Isn`t Telling You About High-Tech Stocks

So I merely identified the `secret code` in the original winning
headline, and applied it to my client`s market, ISPs.

The response to the mailing was overwhelming! Nearly 10% of the
entire ISP industry responded to our letter -- and my client has
added eight figures of new annual revenues as a result of the
business that developed.

I`m telling you this not to brag, but to point out the awesome
power of good headlines. While many people spend hours and
hours trying to come up with `the perfect headline` for their
ads, there is an easier way. Find proven headlines that already
work for another business in another industry, and adapt them to
your business.

Then prepare for a flood of new customers!

Author Info:

David Garfinkel has been described as, `the world`s greatestcopywriting coach.` He`s a successful results oriented copywriter and the author of Advertising Headlines That Make YouRich, which shows you exactly how to adapt proven money-makingheadlines to your business.http://www.roibot.com/r_hl.cgi?IM6726_hltbaptext

 
30 Most Recent Articles :
A Disputed New Business:Virtual Property Exchange

In many ways, the in-game economy is similar to a real world economy - goods and services are traded to mutual advantage and are mediated in currencies(gold,platinum,credit,etc.). An online broker, who goes by the screen name Rolala, was not a fan of online games until his 15-year-old son be[ Read Article]

THE UNITED STATES, A Terrorist Nation

I love the United States of America, but I cannot tolerate the UNITED STATES OF AMERICA. No I am not shouting at you, I am simply making a distinction, a difference that thirty-seven states of the union have noticed and moved to rectify. You see, AMERICA isn’t America anymore, nor does it in anyw[ Read Article]

Dollars and Sense

When I speak of the Federal Reserve and the fiat monetary system that controls our lives I feel as though my words are falling on deaf ears. I have the sense that the simplest conversations suggesting that change must be made invoke fear and condemnation from my fellow citizens. When will we tak[ Read Article]

Constitutionality

Is the 16th Amendment constitutional? Of course it is, the Supreme Court has made that as clear as it did the issue of slavery. But let us remember that it took the lives of more than 365,000 brave American men and the destruction of the Republic to wrest the matter from the courts and resolve the[ Read Article]

Five Secrets to Effective Pay-Per-Click Advertising

With so many companies swarming the World Wide Web with their products, how can you and your products and services stand out? Your ready answer would most likely be effective marketing. But how? How can you catch the eye of a surfer skimming carelessly through web pages? How can you keep the at[ Read Article]

How to Sell Bonds

If you want to make good money with banks, or any institution, Government and agency bonds are where it is at. Simply because all Government bonds and agencies are AAA rated, and banks can buy millions of dollars of any bond without incurring any credit risk. All banks own bonds of some sort, a[ Read Article]

Closing in the Car Business

The “P” Word. Closing is all about helping car customers make positive decisions. It is not about pressure or manipulation. Your customers need help overcoming the “P” word. Procrastination! Procrastination is natural when it comes to making a buying decision. Your customer is trying to avoid [ Read Article]

If You Build It They Will Come, or Will They?

All right, so you invested your time and energy to build your organization a great new web site, but you are not getting quite the results you were hoping for. Few customers are visiting or interacting with you and rarely do you get prospects to contact you through the site. So what can you do to [ Read Article]

Confessions of a Yoga Teacher

The following are questions that Yoga teachers still need to answer, despite overwhelming evidence that Yoga is ?the mother of all health maintenance systems.? Mainstream thought is finally catching up, with the progress Yoga is making, but it has taken 5,000 years for us to get this far. Serio[ Read Article]

Vertical Creep in Search Results :: Should Organic Optimizers be Concerned?

I thought for this week I’d give a summary of some of the more interesting Search Engine Strategies sessions which are currently going on in New York City. I was at SES as a speaker last year in New York and I have to say, there is a wealth of information there even if some of it is contradict[ Read Article]

How to build link popularity fast and free

We all knew that back link or link popularity is a big factor to get good position in any search engines. But building link popularity some times really hard if you don't know how to do it. One of the hardest problem for new webmasters is to get back link to their newly stablis[ Read Article]

Does Chiropractic Care Really Make Sense?

The Role of Chiropractic in Treatment Beyond the Resolution of Symptoms Do you have the same nagging injury that never seems to go away? Are you suffering needlessly with pain? Are you fed up with taking painkillers? Do you want to find out what is causing your pain? If your answer is ‘ye[ Read Article]

The Economic Implications of Buying Drugs Online

Although the Internet is fairly new (at least to the mainstream) online shopping has grown by leaps and bounds. Now you can buy almost anything you need, from food to fishing equipment, right through your computer. Of course, this has meant that commerce has been forced to adapt to the changing co[ Read Article]

Manning and Manning-Can Either Brother Win the Big One?

It was just over a year ago, after the Colts lost to the Pats in their post-season contest, that Boomer Esiason said on national television, "I think maybe Peyton (Manning) is this generation's Dan Marino." Esiason went on to state that Manning "is a great football player, but he's not going to get[ Read Article]

Branding, Branding, Branding - MSN fails to keep it Straight

Sometimes you see promotions come along and you wonder: did they just do that? The current MSN promotion called msnsearchandwin is a prime example of this. Not only do they use “black hat” or at least “questionable” tactics on the site, but the messaging is inconsistent. In this article [ Read Article]

The New MSN Search Interface :: A positive change or the antithesis of transformation?

Now, instead of wide blue bars there are sleek silver-grey bars. Also, the top bar where the search box is became narrower. To me this makes the page seem less “closed in” and more visually appealing. I now feel as if I can trust the results more because they have more room. I’ve also noti[ Read Article]

Malta Holidays

With Malta visitor numbers static in recent years and facing new competiton from former Eastern Bloc countries offering cheap holidays, the recent announcement by the Maltese government that negotiations were at an advanced stage with two low cost airlines has[ Read Article]

Drug Rehab Treatment Centers as an Experience, not a Punishment

Choosing a drug rehab treatment center is a decision that calls for both negative and positive emotions. Nobody wants addiction to overtake their life to the point that rehab is the necessary step. However, the decision to go to one is something to look forward to, as it is the decision to rebui[ Read Article]

Some ways to improve your king content

There are thousands of articles, books and forum posts which showed that content is king in search engine optimization (SEO). In this article, you can find some ways that can help you improve this king content for your web site. * Content for people first, not for search engines - Some webmaste[ Read Article]

Aerosmith Just Keeps On Rockin’

For over three decades, Aerosmith have been one of rock's most revered and popular bands, crafting classic songs full of raw guitar runs and intensely energetic vocals. The band first reached fame in the 1970’s with a string of hits including "Dream On," "Sweet Emotion" and "Walk This Way." During t[ Read Article]

Chicago Cubs Pitcher Mark Prior Re-signs

After many trips through the rumor mill, Mark Prior accepted the Chicago Cubs’ offer on January 27 to a one-year, $3.65 million contract. That is $900,000 more than the salary he would have earned under the contract he voided in November. Since Prior's definitive season in 2003 (18-6), he has cooled[ Read Article]

Social Networking - The Next Great Marketing Medium?

There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it. With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social network[ Read Article]

How to choose paid directory for web site listing?

How to choose paid directory for web site listing? Search Engines are the major source of traffic for any website. High search engine ranking can boost number of your visitors and in turn leads to increase in sales. The best way to get top search engine placement is to improve link popularity [ Read Article]

Addiction Treatment Centers Using Experiential Therapies

Life is experience. Substance dependence overtakes a person’s ability to make her own decisions to experience life, and life is no longer actively participated in. Therefore, in overcoming addiction, it is vital to learn to re-experience life. This lesson helps a treatment center resident reint[ Read Article]

The DH: Making Life Tough for AL Pitchers

In 1973 Major League Baseball instituted three rules designed to lessen the power of pitchers and create more offense. One theory at work was that the game needed to be energized and that more hitting would create additional runs and excitement. Both the National and American Leagues lowered th[ Read Article]

Vacation on the Beach the Smart Way

Vacation on the Beach the Smart Way Almost everyone agrees; there is no more relaxing way to vacation than to take it to the beach. For the vacationer/traveler who hasn't considered a beach house rental before, they represent an affordable and fun family oriented alternative. There is an intell[ Read Article]

Malta Holidays and Hotels Buzzed by New Jets

With Malta visitor numbers static in recent years and facing new competiton from former Eastern Bloc countries offering cheap holidays, the recent announcement by the Maltese government that negotiations were at an advanced stage with two low cost airlines has sparked hopes that the island will see [ Read Article]

The Rising Cost of Prescription Drugs

If you’re like many Americans, the rising cost of prescription drugs may be costing you your health. In particular, seniors living on a fixed income with no insurance are finding it difficult to pay for necessary prescriptions out-of-pocket, and as a result, may be failing to receive the treatment[ Read Article]

Who's Tops in Hockey and Who's Not

The National Hockey League needs to do more to encourage better coverage of the hockey games. With so many other sports realizing national coverage, the NHL is sometimes forgotten. However, this year, there's a race for the Stanley Cup, and only one is set to win it. But which team will that be? [ Read Article]

The Danger Of Rounding Up Your Debts

Rounding up your debts is one of the biggest dangers to your financial position. It's also one of the easiest ways for your debts to get out of control. This way of thinking is best summed up by the following comment; ‘I already owe $27500 so what’s another $500. It takes my debt to a nice round [ Read Article]

 

World Top Stories :
XML error: not well-formed (invalid token) at line 7