Free Article HomeSubmit Article l Contact Us


Captions that PULL your customers TO you   by Mimi AK 

Are you tired of so and so? Do you continually waste time and
money trying to so and so? Then try our amazing so and so! We
guarantee so and so or your money back. Plus if you purchase
so and so now we will offer you so and so FREE! “I was
continuously wasting my money with products that didn`t work
for me. But after trying so and so I am amazed by so and so-
J.Smith”. Are you MARY SCOTT getting the results YOU want?
Then become a so and so now and discover the secrets of so
and so! You too can earn $9999 a week with this so and so
program on so and so!

Any of the above `so and so` catchphrases sound familiar to
you? I have just listed 9 to 10 types of captions that will give
your ad that extra uumph for luring your customers TO you!
These captions are the key to making your ad/product act as a
powerful magnet, giving it a strong pulling power that will
help your advertising work.

They are captions with the:
1. Problem solving style,
2. Direct Target style,
3. Guarantee offer style,
4. Testimonial style,
5. Free and value-added offer style,
6. Personalised style,
7. Benefits offered style, or,
8. How-To style.

You can use the problem solving style by adding captions that
ask readers questions and then giving them solutions. Ask
questions that will generate the answers `YES` from your
readers, such as “Are you suffering from backaches?” and “Are
you tired of looking for someone who will rub your back for
you?” and then tell them how your product will solve these
problems. This way, you can easily capture the attention of
your target market. It acts on the frustrations that the reader
may be experiencing at that time and proceeds to offer a
solution to solve it. This is a powerful approach to capture the
attention and interest of your prospects.

The direct target style is another effective way getting to
your prospects. Captions are specifically designed to target a
particular market. When using this style, specifically mention
who you are directing the ad/product to. For example, if your
target market is small businesses, direct your caption like this:
“Small Business Owners, learn how to market your business
online with step-by-step instructions”.

The guarantees offer style is perhaps the most frequently
used tool. Placing a guarantee offer, such as “Results in 30 days
or your money back guarantee!” with your product makes
readers feel more secure knowing that they can always get
their investments back. Many readers resist purchasing
something because of the risk of losing their money spent on a
product that does not work for them. People LOVE guarantees!
This is a benefit that is attractive to them.

Speaking of risks, testimonials by your existing customers can
be a powerful tool in washing away the doubts that your
prospects may have. Testimonials give a shot of credibility to
your product and they take away that hesitation in dealing
with an unknown business. Testimonials are more compelling
when coming from celebrities, well-known people, and people
admired by your prospects.

Free, discounted and/or value-added products/services
included in your caption will give readers that extra incentive
to purchase your product. This style attracts people because
they can see a saving and they will continue reading the rest of
the ad. Perfect for those of you having limited offers and
sales. Tell your readers in no uncertain terms what`s in it for
THEM. For example, “Order within 10 days and we will also
send you the so and so report valued at $49.95 for FREE!”, or,
“Purchase 1000 email addresses and get the next 1000 for half
the price”.

You can also use yet another powerful way to get attention
from your reader with the personalised style. Here, your
caption uses your target`s name. This style is particularly
effective with e-mail advertising and direct mailing. Place the
person`s name in the caption like so: “Jane Smith, Here`s How
You Can Turn A $25 Classified Into a $10,000 investment
return”.

Readers will always look for WHAT`S IN IT FOR THEM. That is
why the benefits offered style is a strong tool for pulling your
customers TO you. Tell readers how THEY can benefit from
your product. For example, “Join our Affiliate Program for
FREE AND You Will Discover the Secrets to Successful Online
Marketing AND Earn Income Just By Referring People to our
Web Site”.

And then of course there`s the how-to style. This type of
caption speaks for itself. It is especially useful if your product
is one that teaches or offers knowledge of a particular field.
This method is powerful because most people are very curious
and want to learn all sorts of things… especially when it
involves moneymaking and establishing skills that are
particularly useful to them. An example of the how-to caption
is “Discover How You Can Earn $500 or More While You Sleep
With Little or No Investment.”

As an endnote, when designing your caption/headline, take
your time and write down as many captions as possible and ask
other people for opinions and which works for them best.
Choose a caption that is suitable to your target market and
your product and test your ad with different captions to see
which caption gets you the most pulling power. Use as many
words as it takes to reach your target audience but be clear
and straight to the point. Most importantly, design your caption
to attract readers` interest by promising benefits. Remember…
readers are drawn and aroused by What`s In It For Them! Good
Luck!


Author Info:

Mimi AK is the co-editor of the WebBizToolz ezine. Get your FREE subscription now and learn about how you can use low cost online tools to build your web business. http://www.virtualbina.com/bin/ap.pl?wsmm

 
30 Most Recent Articles :
A Disputed New Business:Virtual Property Exchange

In many ways, the in-game economy is similar to a real world economy - goods and services are traded to mutual advantage and are mediated in currencies(gold,platinum,credit,etc.). An online broker, who goes by the screen name Rolala, was not a fan of online games until his 15-year-old son be[ Read Article]

THE UNITED STATES, A Terrorist Nation

I love the United States of America, but I cannot tolerate the UNITED STATES OF AMERICA. No I am not shouting at you, I am simply making a distinction, a difference that thirty-seven states of the union have noticed and moved to rectify. You see, AMERICA isn’t America anymore, nor does it in anyw[ Read Article]

Dollars and Sense

When I speak of the Federal Reserve and the fiat monetary system that controls our lives I feel as though my words are falling on deaf ears. I have the sense that the simplest conversations suggesting that change must be made invoke fear and condemnation from my fellow citizens. When will we tak[ Read Article]

Constitutionality

Is the 16th Amendment constitutional? Of course it is, the Supreme Court has made that as clear as it did the issue of slavery. But let us remember that it took the lives of more than 365,000 brave American men and the destruction of the Republic to wrest the matter from the courts and resolve the[ Read Article]

Five Secrets to Effective Pay-Per-Click Advertising

With so many companies swarming the World Wide Web with their products, how can you and your products and services stand out? Your ready answer would most likely be effective marketing. But how? How can you catch the eye of a surfer skimming carelessly through web pages? How can you keep the at[ Read Article]

How to Sell Bonds

If you want to make good money with banks, or any institution, Government and agency bonds are where it is at. Simply because all Government bonds and agencies are AAA rated, and banks can buy millions of dollars of any bond without incurring any credit risk. All banks own bonds of some sort, a[ Read Article]

Closing in the Car Business

The “P” Word. Closing is all about helping car customers make positive decisions. It is not about pressure or manipulation. Your customers need help overcoming the “P” word. Procrastination! Procrastination is natural when it comes to making a buying decision. Your customer is trying to avoid [ Read Article]

If You Build It They Will Come, or Will They?

All right, so you invested your time and energy to build your organization a great new web site, but you are not getting quite the results you were hoping for. Few customers are visiting or interacting with you and rarely do you get prospects to contact you through the site. So what can you do to [ Read Article]

Confessions of a Yoga Teacher

The following are questions that Yoga teachers still need to answer, despite overwhelming evidence that Yoga is ?the mother of all health maintenance systems.? Mainstream thought is finally catching up, with the progress Yoga is making, but it has taken 5,000 years for us to get this far. Serio[ Read Article]

Vertical Creep in Search Results :: Should Organic Optimizers be Concerned?

I thought for this week I’d give a summary of some of the more interesting Search Engine Strategies sessions which are currently going on in New York City. I was at SES as a speaker last year in New York and I have to say, there is a wealth of information there even if some of it is contradict[ Read Article]

How to build link popularity fast and free

We all knew that back link or link popularity is a big factor to get good position in any search engines. But building link popularity some times really hard if you don't know how to do it. One of the hardest problem for new webmasters is to get back link to their newly stablis[ Read Article]

Does Chiropractic Care Really Make Sense?

The Role of Chiropractic in Treatment Beyond the Resolution of Symptoms Do you have the same nagging injury that never seems to go away? Are you suffering needlessly with pain? Are you fed up with taking painkillers? Do you want to find out what is causing your pain? If your answer is ‘ye[ Read Article]

The Economic Implications of Buying Drugs Online

Although the Internet is fairly new (at least to the mainstream) online shopping has grown by leaps and bounds. Now you can buy almost anything you need, from food to fishing equipment, right through your computer. Of course, this has meant that commerce has been forced to adapt to the changing co[ Read Article]

Manning and Manning-Can Either Brother Win the Big One?

It was just over a year ago, after the Colts lost to the Pats in their post-season contest, that Boomer Esiason said on national television, "I think maybe Peyton (Manning) is this generation's Dan Marino." Esiason went on to state that Manning "is a great football player, but he's not going to get[ Read Article]

Branding, Branding, Branding - MSN fails to keep it Straight

Sometimes you see promotions come along and you wonder: did they just do that? The current MSN promotion called msnsearchandwin is a prime example of this. Not only do they use “black hat” or at least “questionable” tactics on the site, but the messaging is inconsistent. In this article [ Read Article]

The New MSN Search Interface :: A positive change or the antithesis of transformation?

Now, instead of wide blue bars there are sleek silver-grey bars. Also, the top bar where the search box is became narrower. To me this makes the page seem less “closed in” and more visually appealing. I now feel as if I can trust the results more because they have more room. I’ve also noti[ Read Article]

Malta Holidays

With Malta visitor numbers static in recent years and facing new competiton from former Eastern Bloc countries offering cheap holidays, the recent announcement by the Maltese government that negotiations were at an advanced stage with two low cost airlines has[ Read Article]

Drug Rehab Treatment Centers as an Experience, not a Punishment

Choosing a drug rehab treatment center is a decision that calls for both negative and positive emotions. Nobody wants addiction to overtake their life to the point that rehab is the necessary step. However, the decision to go to one is something to look forward to, as it is the decision to rebui[ Read Article]

Some ways to improve your king content

There are thousands of articles, books and forum posts which showed that content is king in search engine optimization (SEO). In this article, you can find some ways that can help you improve this king content for your web site. * Content for people first, not for search engines - Some webmaste[ Read Article]

Aerosmith Just Keeps On Rockin’

For over three decades, Aerosmith have been one of rock's most revered and popular bands, crafting classic songs full of raw guitar runs and intensely energetic vocals. The band first reached fame in the 1970’s with a string of hits including "Dream On," "Sweet Emotion" and "Walk This Way." During t[ Read Article]

Chicago Cubs Pitcher Mark Prior Re-signs

After many trips through the rumor mill, Mark Prior accepted the Chicago Cubs’ offer on January 27 to a one-year, $3.65 million contract. That is $900,000 more than the salary he would have earned under the contract he voided in November. Since Prior's definitive season in 2003 (18-6), he has cooled[ Read Article]

Social Networking - The Next Great Marketing Medium?

There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it. With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social network[ Read Article]

How to choose paid directory for web site listing?

How to choose paid directory for web site listing? Search Engines are the major source of traffic for any website. High search engine ranking can boost number of your visitors and in turn leads to increase in sales. The best way to get top search engine placement is to improve link popularity [ Read Article]

Addiction Treatment Centers Using Experiential Therapies

Life is experience. Substance dependence overtakes a person’s ability to make her own decisions to experience life, and life is no longer actively participated in. Therefore, in overcoming addiction, it is vital to learn to re-experience life. This lesson helps a treatment center resident reint[ Read Article]

The DH: Making Life Tough for AL Pitchers

In 1973 Major League Baseball instituted three rules designed to lessen the power of pitchers and create more offense. One theory at work was that the game needed to be energized and that more hitting would create additional runs and excitement. Both the National and American Leagues lowered th[ Read Article]

Vacation on the Beach the Smart Way

Vacation on the Beach the Smart Way Almost everyone agrees; there is no more relaxing way to vacation than to take it to the beach. For the vacationer/traveler who hasn't considered a beach house rental before, they represent an affordable and fun family oriented alternative. There is an intell[ Read Article]

Malta Holidays and Hotels Buzzed by New Jets

With Malta visitor numbers static in recent years and facing new competiton from former Eastern Bloc countries offering cheap holidays, the recent announcement by the Maltese government that negotiations were at an advanced stage with two low cost airlines has sparked hopes that the island will see [ Read Article]

The Rising Cost of Prescription Drugs

If you’re like many Americans, the rising cost of prescription drugs may be costing you your health. In particular, seniors living on a fixed income with no insurance are finding it difficult to pay for necessary prescriptions out-of-pocket, and as a result, may be failing to receive the treatment[ Read Article]

Who's Tops in Hockey and Who's Not

The National Hockey League needs to do more to encourage better coverage of the hockey games. With so many other sports realizing national coverage, the NHL is sometimes forgotten. However, this year, there's a race for the Stanley Cup, and only one is set to win it. But which team will that be? [ Read Article]

The Danger Of Rounding Up Your Debts

Rounding up your debts is one of the biggest dangers to your financial position. It's also one of the easiest ways for your debts to get out of control. This way of thinking is best summed up by the following comment; ‘I already owe $27500 so what’s another $500. It takes my debt to a nice round [ Read Article]

 

World Top Stories :
Spanish bank's shares suspended
Trading in Bankia shares is suspended amid reports that the struggling Spanish banking group is going to ask for a big government bailout later.


French president visits Kabul
French President Francois Hollande makes an unannounced visit to Afghanistan to explain his decision to pull troops out a year earlier than planned.


Male 'contraceptive gene' found
It may be possible to develop a new form of male contraceptive after researchers in Edinburgh identified a critical gene for the production of healthy sperm.


 

Copyright © 2006 Realook.com All Rights Reserved.