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Recent research predicts that the online ad market will decline by 25% in 2001   by John Schultz

In 2001, net advertising is a buyer`s market.

Everyone has seen the media spotlight focused on the big
dot-coms who, dependent on ad revenues, have either gone
out of business or b
[Read Article]

THE EFFECTIVE E-ADVERTISEMENT   by Joseph Tope

Not surprisingly, those who did not experience the early, freewheeling days of the net frequently find it difficult to write effective ads for application on the web. The spontaneous sense of p [Read Article]

Hard-sell Commercials vs. Identity Commercials   by Kahlia Hannah

There is a man who owns a locally based chain of used computer
stores in the city where I live. It is my personal opinion that
he should be presented with an award for producing the most<
[Read Article]

Why Some Ads Fail Miserably While Other Succeed Wonderfully   by David Garfinkel

The voice on the other end of the phone was tense and impatient.
It was a prospective client calling. After we introduced
ourselves, he got right to the point: `Our advertising isn`t
w
[Read Article]

Customer Preferences in Online Advertising-Part 1 of 3   by Karon Thackston

Online consumers have given some very explicit
information regarding their preferences when it comes
to advertising. According to research conducted by
Jupiter (www.jup.com), a worl
[Read Article]

Customer Preferences in Online Advertising-Part 2 of 3   by Karon Thackston

In part one of this series, we discussed the fact that
studies show information leads over entertainment. We
discovered that Web site visitors are primarily looking
for information,
[Read Article]

Customer Preferences in Online Advertising-Part 3 of 3   by Karon Thackston

In part two of this series, we discussed the annoyance
factor of online ads and how to overcome them. In this
last article, I`ll tell you how to use behavioral traits to
direct adve
[Read Article]

Long Copy Works Better - Or Is It Short Copy?   by Karon Thackston

Ahhh! The never-ending battle. I`m sure you`ve heard both
statements made with passion. Those that believe you must
walk your customer through each and every benefit preach,
`Long c
[Read Article]

Inexpensive and Effective Advertising for Your Web Site   by Kevin Nunley

With so many businesses on the web and so many different ways of
promoting your site it is easy to spend far too much on
advertising and get far too little in return. Here are some
tri
[Read Article]

Use Comparisons To Make Your Point: It Works Like a Charm!   by Ron Sathoff

One of the first lessons I ever learned about advertising was
that you have to get your point across quickly, before your
audience loses interest. There`s a big problem with this, though:
[Read Article]

A Great Press Release Can Really Get Your Business Noticed   by Alvin Apple

Getting a new business off the ground is a daunting prospect.
There are so many things to consider: office space, equipment,
personnel, and the all important advertising. Money is always<
[Read Article]

NEWS OR SNOOZE: Will Your Press Release be a Doosie or a Dud?   by Meredith Pond

A press release can be an effective weapon in the fight for media
and public attention. In fact, many businesspeople don`t even
think twice before writing or ordering a press release, cor
[Read Article]

RELEASE RELEASE: Getting Your Press Release to the Media   by Meredith Pond

Each day newspapers, TV, radio, and ezines hand out millions of
dollars in FREE publicity. If you have a good story or good
information to share, an editor somewhere will jump at the chan
[Read Article]

The Beginners Guide to Writing Classified Ads   by Keegan Michaels

One of the best ways to get your business noticed is through
classified ads. These are the short, simple, ads you see on the
back pages of newsletters and between the articles in ezines.<
[Read Article]

The Classified Challenge: Sell Within Seconds   by Lisa Lake

Classified advertising is a marketing method that`s hundreds of
years old. In the last digital decade online classified
advertising has exploded. You can reach millions of readers
with
[Read Article]

10 Killer Ways To Make Your Ad Sell!   by Larry Dotson

1. Use plenty of examples in your ad copy. This will
allow your whole target audience to understand your
pitch completely.

2. Gain extra credibility by using terms your readers
[Read Article]

10 Hypnotic-Like Sentences That Sell Like Crazy!   by Larry Dotson

Tell your readers what they are probably thinking,
feeling or doing as they read your ad copy. This
strategy will usually trigger their own subconscious
mind to bring out these feeling
[Read Article]

3 HOT WAYS TO CRANK UP YOUR SALES!   by Larry Dotson

1) QUICK FOLLOW-UPS

When you make your first sale, follow-up with the
customer. You could follow-up with a `thank you`
email and include an advertisement for another
product you
[Read Article]

3 INTERLOCKING SALES INTENSIFIERS!   by Larry Dotson

1) FLEXIBLE OFFERS

Keep your offers as flexible as possible. If you offer
a set price for your product, you could also offer the
people that can`t afford it an optional payment pla
[Read Article]

Which Works Better: Subliminal Advertising or Hypnotic Writing?   by Joe Vitale

James Vicary, an advertising expert, went into a 1950s
movie theater to test his devious new tool for persuading
others.

During the movie he allegedly flashed the commands
`EAT
[Read Article]

10 Ways To Sell Your Ad Space Like Crazy!   by Larry Dotson

1. Give your customers a discount when they spend
over a certain dollar amount for ad space. You can
also apply this tip to the amount of ads they buy.

2. Offer your customers a fr
[Read Article]

Tag, You`re It !   by Larry Johnson

Some call them `tag lines`; others refer to them as
`catch lines` or `tie-in-slogans.` Whatever the words
used to refer to them, they are perhaps the most important
part of your promot
[Read Article]

How To Write Better Ads That Pull More Response   by Joe Bingham

You`ve got approximately 0.5 seconds to get someone`s
attention with a classified ad.

That`s not much time.

Now, while your high school English teacher may disagree, in
this
[Read Article]

Why You NEED to Establish Your OWN List of Contacts   by Joe Bingham

You can buy advertising in multiple ezines, or on multiple sites,
and reach a lot of people, right?

Sure, but unless you buy repeated advertising, how many times
do you reach them?
[Read Article]

How to lure `em in with this powerful headline...   by Joe Chapuis

The most successful advertising copy writers will often tell you the
headline is the most important part of the ad. If the headline
doesn`t grab your attention, why would you waste prec
[Read Article]


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30 Most Recent Articles :
A Disputed New Business:Virtual Property Exchange

In many ways, the in-game economy is similar to a real world economy - goods and services are traded to mutual advantage and are mediated in currencies(gold,platinum,credit,etc.). An online broker, who goes by the screen name Rolala, was not a fan of online games until his 15-year-old son be[ Read Article]

THE UNITED STATES, A Terrorist Nation

I love the United States of America, but I cannot tolerate the UNITED STATES OF AMERICA. No I am not shouting at you, I am simply making a distinction, a difference that thirty-seven states of the union have noticed and moved to rectify. You see, AMERICA isn’t America anymore, nor does it in anyw[ Read Article]

Dollars and Sense

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Constitutionality

Is the 16th Amendment constitutional? Of course it is, the Supreme Court has made that as clear as it did the issue of slavery. But let us remember that it took the lives of more than 365,000 brave American men and the destruction of the Republic to wrest the matter from the courts and resolve the[ Read Article]

Five Secrets to Effective Pay-Per-Click Advertising

With so many companies swarming the World Wide Web with their products, how can you and your products and services stand out? Your ready answer would most likely be effective marketing. But how? How can you catch the eye of a surfer skimming carelessly through web pages? How can you keep the at[ Read Article]

How to Sell Bonds

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Closing in the Car Business

The “P” Word. Closing is all about helping car customers make positive decisions. It is not about pressure or manipulation. Your customers need help overcoming the “P” word. Procrastination! Procrastination is natural when it comes to making a buying decision. Your customer is trying to avoid [ Read Article]

If You Build It They Will Come, or Will They?

All right, so you invested your time and energy to build your organization a great new web site, but you are not getting quite the results you were hoping for. Few customers are visiting or interacting with you and rarely do you get prospects to contact you through the site. So what can you do to [ Read Article]

Confessions of a Yoga Teacher

The following are questions that Yoga teachers still need to answer, despite overwhelming evidence that Yoga is ?the mother of all health maintenance systems.? Mainstream thought is finally catching up, with the progress Yoga is making, but it has taken 5,000 years for us to get this far. Serio[ Read Article]

Vertical Creep in Search Results :: Should Organic Optimizers be Concerned?

I thought for this week I’d give a summary of some of the more interesting Search Engine Strategies sessions which are currently going on in New York City. I was at SES as a speaker last year in New York and I have to say, there is a wealth of information there even if some of it is contradict[ Read Article]

How to build link popularity fast and free

We all knew that back link or link popularity is a big factor to get good position in any search engines. But building link popularity some times really hard if you don't know how to do it. One of the hardest problem for new webmasters is to get back link to their newly stablis[ Read Article]

Does Chiropractic Care Really Make Sense?

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The Economic Implications of Buying Drugs Online

Although the Internet is fairly new (at least to the mainstream) online shopping has grown by leaps and bounds. Now you can buy almost anything you need, from food to fishing equipment, right through your computer. Of course, this has meant that commerce has been forced to adapt to the changing co[ Read Article]

Manning and Manning-Can Either Brother Win the Big One?

It was just over a year ago, after the Colts lost to the Pats in their post-season contest, that Boomer Esiason said on national television, "I think maybe Peyton (Manning) is this generation's Dan Marino." Esiason went on to state that Manning "is a great football player, but he's not going to get[ Read Article]

Branding, Branding, Branding - MSN fails to keep it Straight

Sometimes you see promotions come along and you wonder: did they just do that? The current MSN promotion called msnsearchandwin is a prime example of this. Not only do they use “black hat” or at least “questionable” tactics on the site, but the messaging is inconsistent. In this article [ Read Article]

The New MSN Search Interface :: A positive change or the antithesis of transformation?

Now, instead of wide blue bars there are sleek silver-grey bars. Also, the top bar where the search box is became narrower. To me this makes the page seem less “closed in” and more visually appealing. I now feel as if I can trust the results more because they have more room. I’ve also noti[ Read Article]

Malta Holidays

With Malta visitor numbers static in recent years and facing new competiton from former Eastern Bloc countries offering cheap holidays, the recent announcement by the Maltese government that negotiations were at an advanced stage with two low cost airlines has[ Read Article]

Drug Rehab Treatment Centers as an Experience, not a Punishment

Choosing a drug rehab treatment center is a decision that calls for both negative and positive emotions. Nobody wants addiction to overtake their life to the point that rehab is the necessary step. However, the decision to go to one is something to look forward to, as it is the decision to rebui[ Read Article]

Some ways to improve your king content

There are thousands of articles, books and forum posts which showed that content is king in search engine optimization (SEO). In this article, you can find some ways that can help you improve this king content for your web site. * Content for people first, not for search engines - Some webmaste[ Read Article]

Aerosmith Just Keeps On Rockin’

For over three decades, Aerosmith have been one of rock's most revered and popular bands, crafting classic songs full of raw guitar runs and intensely energetic vocals. The band first reached fame in the 1970’s with a string of hits including "Dream On," "Sweet Emotion" and "Walk This Way." During t[ Read Article]

Chicago Cubs Pitcher Mark Prior Re-signs

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Social Networking - The Next Great Marketing Medium?

There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it. With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social network[ Read Article]

How to choose paid directory for web site listing?

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Addiction Treatment Centers Using Experiential Therapies

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The DH: Making Life Tough for AL Pitchers

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Vacation on the Beach the Smart Way

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Malta Holidays and Hotels Buzzed by New Jets

With Malta visitor numbers static in recent years and facing new competiton from former Eastern Bloc countries offering cheap holidays, the recent announcement by the Maltese government that negotiations were at an advanced stage with two low cost airlines has sparked hopes that the island will see [ Read Article]

The Rising Cost of Prescription Drugs

If you’re like many Americans, the rising cost of prescription drugs may be costing you your health. In particular, seniors living on a fixed income with no insurance are finding it difficult to pay for necessary prescriptions out-of-pocket, and as a result, may be failing to receive the treatment[ Read Article]

Who's Tops in Hockey and Who's Not

The National Hockey League needs to do more to encourage better coverage of the hockey games. With so many other sports realizing national coverage, the NHL is sometimes forgotten. However, this year, there's a race for the Stanley Cup, and only one is set to win it. But which team will that be? [ Read Article]

The Danger Of Rounding Up Your Debts

Rounding up your debts is one of the biggest dangers to your financial position. It's also one of the easiest ways for your debts to get out of control. This way of thinking is best summed up by the following comment; ‘I already owe $27500 so what’s another $500. It takes my debt to a nice round [ Read Article]

 

World Top Stories :
U.S. Embassy in Syria Halts Operations as Violence Flares
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